微软公司最近在美国和加拿大推出了一项新的市场推广活动,用户可拿八九成新的iPad产品换取200美元的代金券,该代金券可用于购买微软的Surface系列产品,不过,代金券只可在实体店使用。美国一位移动设备分析师认为,用户并不会买账。他指出,微软最大的问题是app生态系统,目前市场上适用iPad的app种类要比适用Windows系统设备的app要多很多,这就让苹果产品占了上风。微软平板产品的全球销量和市场份额均远低于苹果产品,今年第一季度苹果iPad销量达1950万,而微软平板销量只有90万。
Microsoft has launched a US marketing offer for people to exchange "gently used" iPads for Microsoft products such as Surface tablets.
The company is offering at least a $200 token to go towards products such as the Surface RT and the Surface Pro.
Microsoft is far behind Apple in terms of global tablet sales and market share.
One US-based analyst expressed doubts that many people would swap their iPad for a Microsoft product.
"Do I think that many people will take [Microsoft] up on this offer? In a word, no," said Gartner mobile device analyst Van Baker. "The app ecosystem is the problem for Microsoft and this offer doesn't fix that problem."
There was a far greater range of mobile apps available for iPads than for Windows devices, giving Apple a competitive edge, said Mr Baker.
Microsoft has been engaged in an aggressive US marketing campaign to try to tempt Apple iPad users to buy Windows-based tablets.
In May, Microsoft launched an iPad v Windows comparison website, coupled with head-to-head advertising campaigns.
Microsoft has experienced problems trying to sell Surface devices.
In the first quarter of this year, Apple shipped 19.5 million iPads, compared with 900,000 Microsoft tablets.
In the second quarter, Microsoft shipped only 300,000 Surface devices, technology publication CiteWorld said.
Although Microsoft announced a revenue of $853 million on Surface sales in its latest financial regulatory filing, the company took a $900 million loss after failing to shift Surface RT devices.
Microsoft's $200 (£150) gift certificate offer is valid in its bricks and mortar stores. A Surface RT tablet costs $349, and a Surface Pro retails at $799.
职场新人不可不知的老板小心思
英国神奇老人 81岁高龄心跳全球最慢
异国毕业季:英国女生分享大学毕业前必做之事
搞砸了?四步教你轻松做好危机处理
妮可•基德曼怎么了?为何肿着脸来戛纳?
小小创意让开车更安全
1/10北爱尔兰16岁青少年曾有过自残念头
英国24岁宠物猫获封世界最老 相当人类114岁
笑一笑,十年少:保持微笑的五大好处
柠檬短缺影响甚重 从大数据看柠檬危机
菲戈:西班牙世界杯夺冠没戏
超有爱!爸爸拍女儿 18岁前每天一张照片
美国大学生毕业典礼后空翻 出意外笑翻全场
维权投资者坚持己见 百事CEO犯了大错
查尔斯语出惊人,将普京比作希特勒
你是咖啡控吗?盘点全球8大咖啡城市
媒体戏称 乔布斯是罪犯 三星是骗子
2017戛纳电影节:十大不可错过佳片
密码太多记不住 看管理密码的最佳利器
《归来》 告诉我们:陪伴是最长情的告白
如何成为一个好室友?如何对付糟糕室友?
世界上最有权势的100人IV:30-39岁权势人物
不要随便蹭免费WiFi了!小心网银被盗
金正恩前女友露面 曾被传已遭处决
东京当选全球最佳旅行目的地
韩国人为解压 花钱“蹲监狱”
谷歌超苹果成为全球最有价值品牌
2017戛纳电影节:《透纳先生》成夺奖热门
俄19岁男子挑战极限 迪拜高楼顶端玩自拍
IMF前总裁卡恩将起诉戛纳电影影射性侵门
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |