The whisky distillers of Scotland are in revolt over an "alcohol free" creation.
ArKay (pictured) is being promoted as delivering the "exceptional taste of whisky without the alcohol content" and ideal for teetotallers or those worried about drinking and driving.
Significantly, it has been declared as Halal certified, which opens up the possibility of huge sales around the globe in Muslim countries and the Middle East.
However, a spokesman for the Scotch Whisky Association said: "It is not possible to make alcohol-free whisky."
"This company is trying to exploit whisky's reputation with highly irresponsible marketing."
Real Scotch whisky is a simple creation of water and barley, which grows well in the cool climate and summer rains that are common north of the border.
Each distillery's unique taste is delivered by the way the barley is dried, often in peat kilns, together with the way the whisky is carefully aged over many years, often in oak casks.
ArKay, made by a Florida-based company called Scottish Spirits Ltd and apparently produced in factories in Panama, has a water base to which a variety of chemicals, flavours and colourings are added.
It is due to go on sale around the world on December 1. In Britain it will cost £10 a bottle and £4 for a can.
A spokesman for ArKay said: "The exceptional taste of whisky without the alcohol content makes it a perfect beverage day or night."
"ArKay has zero percent alcohol and it is designed to allow individuals with medical conditions or with religious beliefs that prohibit alcohol consumption, to drink."
"Imagine being able to enjoy your favorite whisky drink at parties without worrying about drinking and driving."
据英国《每日邮报》11月4日报道,苏格兰的威士忌蒸馏酒制造商们正在反对一种“无酒精”的威士忌饮料。
ArKay饮料(如图)的宣传口号是它在不含酒精的情况下提供了威士忌的绝佳口感,并将成为禁酒主义者和担心醉驾者的理想选择。
值得注意的是,它已经被认证为“清真”食品,这也开启了该产品在全世界穆斯林国家以及中东地区大规模销售的可能性。
不过,苏格兰威士忌协会的发言人说:“要制造出完全无酒精的威士忌是不可能的。”
“这家公司只是想要借威士忌的名声进行极不负责任的市场营销。”
真正的苏格兰威士忌只是简单地由水和大麦酿造而成,选用的大麦生长在苏格兰北部边界的高地,那里气候凉爽,夏季多雨。
每一家酒厂出品的独特味道,都来自于大麦用特有泥炭烘干的加工工艺,以及威士忌在橡木桶中多年的窖藏。
ArKay饮料由一家位于佛罗里达州名为“苏格兰酒业有限公司”的企业制造,在巴拿马的工厂进行生产,该饮料以水为基础,添加多种化学品、香精和色素。
该饮料预定于12月1日起在全世界发售。在英国,瓶装售价10英镑,罐装则要花费4英镑。
ArKay的发言人说:“这款饮料不含酒精却具有出色的威士忌口感,将使它成为日夜都适合饮用的完美饮料。”
“ArKay的酒精浓度为零,病人和有特殊宗教信仰禁止饮酒的人都可以饮用。”
“想象一下吧,你可以在聚会上尽情享受威士忌,而无需担心酒后驾驶。”
为同性婚姻而战斗的斗士:沃夫森
越吃越瘦还越健康的秘诀是什么
四级词汇词根联想记忆法List04
英语6级词汇词根及联想List 19
十句最实用的英语开场白,初次见面也不怕尴尬
手机低头党的八大风险,你知道是什么吗?
四级词汇笔记完整版
确保优质睡眠的小技巧:教你如何快速入睡
英语6级词汇词根+联想List 03
旅游须知:别让这些事情成为你的旅行烦恼
生活小秘诀,你不知道的实用清洁窍门
全世界最有钱的十个国家,有你想去的吗?
长难句过关8
6月大学英语四级完形填空模拟训练
简单5步,令你轻松拥有超凡记忆力
大学英语六级词汇解析Lesson6
香蕉的作用:除了美丽,还有健康
长难句过关22
对“烂好人”说不,教你如何巧妙拒绝
英语6级词汇词根+联想List 24
七个让你在家轻松赚钱的小点子
英语6级词汇词根及联想List 30
英语新六级高频词汇汇总三
英语新六级高频词汇汇总总结四
恋爱宝典之初次约会时的11个小细节
四六级考点词汇及真题解析B字头
独自一人出国旅游的时候,这些词汇一定要知道
扫清你的疲劳,教你迅速恢复超人活力
CET阅读如何找主要事实特定细节
你不在家时,你的猫咪竟然在干这些事情
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |