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瑞幸咖啡挡不住了，要进入中东和印度市场

发布时间：2019-07-30 编辑：查字典英语网小编

Luckin continues to expand at jaw-dropping speed as it announced plans to open shop overseas for the first time.

瑞幸咖啡持续快速扩张，首次宣布了在海外开店的计划。

The Starbucks challenger from China said it has signed a memorandum of understanding to set up a joint venture with Americana Group, a major international food group.

这个星巴克的中国劲敌称已经与Americana集团签署了成立合资企业的谅解备忘录，Americana集团是一家大型国际食品集团。

The deal will see Luckin launch a new retail coffee business in the Greater Middle East region and India, said the company that in May took public its 18-month-old business.

瑞幸在五月份上市时刚成立18个月，该公司称通过这项协议瑞幸将在大中东和印度地区开展咖啡新零售业务。

Its partner has a far longer track record. Founded in Kuwait more than 50 years ago, Americana owns the local franchises of KFC, Pizza Hut, Friday’s, Costa Coffee and other prominent casual dining brands across the Middle East and North Africa.

它的合作伙伴经营时间更久一点，Americana集团50多年前成立于科威特，拥有全中东和北非地区的肯德基、必胜客、星期五餐厅、Costa咖啡和其他知名休闲餐饮品牌的经营权。

Luckin did not provide further details of this new venture and a spokesperson for the company declined to comment when contacted by TechCrunch.

瑞幸未给出这家新企业的更多详情。TechCrunch（美国科技类博客）联系该公司时，其发言人拒绝置评。

But there’s still a lot to read into its international foray.

但这次国际合作仍有许多值得品味之处。

For one, Chinese companies have had a growing presence in the Middle East and India in recent times as Beijing puts forward its Belt and Road infrastructure development and investment initiative.

比如，有了北京“一带一路”基础设施建设和投资倡议，最近入驻中东和印度地区的中国公司越来越多。

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