人人网全资收购56视频

China's leading real-name social networking internet platform, announced today that it has entered into a definitive agreement to acquire 100% of 56.com, a leading user generated content (UGC) online video sharing site in China. The consideration for this acquisition will be US$80 million in cash. The acquisition is expected to be completed in the fourth quarter of 2011, subject to customary closing conditions.

中国的领先实名制社交网站人人网今天宣布他们已经进入了全资收购另一个中国领先的视频网站56网的最后阶段。估计此次收购会涉及8000万美元的资金流动。这个收购案预计会在2011年的第四季度完成，主要依据惯例成交条件。

Founded in 2005, 56.com is a leading online video-sharing site where users can upload, view and share videos. A majority of the videos offered on the site is created by users, consisting of content mix from performing artists, amateur groups, and video enthusiasts.

在2005年成立的56网是国内一个领先的消费者可以分享，观看和上传视频的网站。网站内的主要视频是由用户自己上传，里面含有各种艺术表演，爱好者团队和视频达人。

"UGC videos have been increasingly popular amongst SNS users as natural extensions of communication and content sharing. The acquisition of 56.com will help Renren further meet user needs of recording and sharing their lives through video format on our social network," commented Joseph Chen, Chairman and Chief Executive Officer of Renren. "56.com's consistent focus on providing video sharing services versus professional content has resulted in a strong following of UGC-centric users, which complements our user's social behavior. We expect that the synergies and cross marketing opportunities between 56.com and Renren.com communities will further drive growth in user engagement, traffic, and advertising solutions to clients."

56网的视频模式在国内的SNS网站内已经风靡一时，主要是它能很好的作为一种交流和延伸工具。人人的董事会主席和CEO陈一舟表示这次收购将会使人人网能够更好的满足消费者的需求同时让消费者能够在人人网上分享自己的生活体验。56网一直以来都专注于视频分享的业务同时也囊括专业的内容，这让56视频聚集了一批视频分享的忠诚用户，同时也能很到的弥补用户的社交体验。我们希望人人网和56视频的协同效应以及交叠市场可以帮助这两个网站增加流量，用户接触以及针对广告主的广告解决方案。