销售牛人:电梯之内30秒谈一笔单

假设你在电梯里，只有30秒的时间来向一位关系公司前途的大客户推广产品且必须成功，你会怎样来推销呢？

An elevator pitch(or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

“电梯游说”（elevator pitch或elevator statement）是指对产品、服务、机构及其价值主张的简短介绍。电梯游说这个名字本身传递着这样一个理念：你应该能在乘电梯的时间内，也就是大约30秒到两分钟之内完成介绍。

An elevator pitch is often used by an entrepreneur pitching an idea to a venture capitalistor angel investorto receive funding. Elevator pitches are also used in many other situations. Personal uses include job interviewing, dating, and summarizing professional services. (Source: Wikipeida)

通常创业者会用“电梯游说”来向风险投资家和天使投资者推销自己的生意理念，以筹得资金。“电梯游说”也用于其他与个人相关的情况，比如工作面试、约会、以及总结工作经验等。

Your "Elevator Pitch" must contain: a "hook", about 150-225 words, passion, and a request. (At the end of your pitch, you must ask for something. Do you want their business card, to schedule a full presentation, to ask for a referral?)

成功的“电梯游说”需要包含以下要素：有趣的引人注意的引子、150-225个单词、激情、提出要求（比如索要名片、约时间详谈、或者让对方推荐个可能对你的推介感兴趣的人）。