特朗普为了连任总统，已经花巨资做广告了

Trump is already massively outspending Dems on Facebook and Google ads

特朗普斥巨资在脸书和谷歌上做竞选广告

President Trump’s 2020 reelection campaign has already spent $4.5 million on Facebook and Google ads in the first two and a half months of 2019, reports Axios.

根据Axios的报道，川普总统为了2020年的总统再选，在2019年的头两个半月斥资450万美金在脸书和谷歌做广告。

That data comes from Facebook and Google’s political ad transparency reports, which have been aggregated by Bully Pulpit Interactive.

数据来源于脸书和谷歌的政治广告透明度报告，是由Bully Pulpit Interactive收集。

While $4.5 mil is a drop in the bucket in the grand scheme of things when it comes to ad spending for presidential reelection campaigns, Trump’s ad spending is shocking when you compare it to how much all of the Democrats who are currently in the race have spent combined.

450万美金对于什么宏伟的计划来说不过是九牛一毛，不过当你比较了这些钱是所有民主党候选人竞选花的总和，川普为总统再竞选拿出这么多钱确实让人吃惊。

In total, the 15 Democratic candidates have spent $2.89 million. Again, that’s across 15 Democratic presidential candidates.

15位民主党候选人共花费了289万美金，强调下，是15位民主党总统候选人哦。

The Democratic candidate who leads Facebook and Google ad spend so far is Elizabeth Warren, who spent $595,200 on ads in the first two and a half months of 2019.

在2019年头两个半月，在脸书和谷歌上花费最多的民主党候选人是Elizabeth Warren共花费59万5千2百美元。

She’s followed closely by Kamala Harris, who has spent $438,300 in the same period.

同期紧随其后的是Kamala Harris花费43万8千3百美元。

Of course, the gap between what Trump’s reelection campaign spends and what the top Democrats’ campaigns spend will narrow as the races advance and we move closer to the 2020 elections.

随着2020年竞选的临近和竞争逐步激烈，川普再选的花销和民主党的头牌候选人花费差距会逐步减小。

But given how much money Trump’s campaign has already plowed into Facebook and Google ads, it shows just how important online ads are for targeting his base.

不过鉴于川普在脸书和谷歌上愿意在网砂锅内花多少钱，就意味着网络广告对于他的选票基础有多重要。

That’s especially true of Facebook, which has received the majority of Trump’s online ad dollars.

这对于脸书来说是最真实不过了，因为它占了川普大部分的广告支出。

Of the $4.5 million Trump has spent on online ads, $3.5 million went to Facebook, with only $1 million going to Google.

在总的450万美金中，脸书拿了350万，只有100万美金让谷歌收入囊中。