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Youku Tudou Inc, China's biggest online video provider, is stepping up efforts to manage its two online video websites after a merger that combined the two biggest web-video competitors into a single company.
The newly merged company plans to keep Youku.com and Tudou.com as distinct players to target different kinds of users, an effort that comes amid some analysts' doubt about whether the merger can bear fruit as the company expects.
Tudou.com will position itself as a video website for "fashion" and "youth", while Youku will be more of a "mainstream" online-video provider, the company said on Wednesday. It was the first time the company talked about its strategic plans since the merger was finalized last month.
Tudou.com will present its new homepage and provide a series of self-produced entertainment programs, among other efforts to emphasize its brand positioning, in the coming three months, said Yu Zhou, Tudou's chief strategy officer.
Youku and Tudou used to be the two biggest players in the market. However, when measured by revenue, Tudou dropped out of the top three in the second quarter.
Youku had 21.5 percent of the online video market in China in the quarter, followed by Iqiyi.com's 10.2 percent and Sohu.com’s 9.8 percent, according to the domestic research company Analysys International. Tudou ranked fourth with 8.6 percent.
It is still unknown whether the merger can make the new company bigger than Youku and Tudou combined, analysts said.
The annual growth rate of Tudou's net revenue dropped from 77 percent in the first quarter to 47 percent last quarter, according to its financial report.
Tudou's growth slowdown may be partly due to advertisers' weakening appetite for it, giving rise to worries over whether the two companies can distinguish themselves well after the merger, said Qiu Lin, an Internet stock analyst at Guosen Securities. "The biggest benefit is just that Youku has eliminated a major rival."
Youku Tudou, however, said only 14 percent of the two websites' users are overlapped on a daily basis, hinting that the two websites can grow as distinct players.
About the broadcaster:
Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.
牛津实用英语语法 40 句子副词
牛津实用英语语法 46 all,each,every,everyone,everybody,e
牛津实用英语语法 21各种表示比较的句子结构
牛津实用英语语法 名词的复数形式
牛津实用英语语法 42 fairly和rather
牛津实用英语语法 20形容词的比较等级
牛津实用英语语法 44 hardly,scarcely,barely
牛津实用英语语法 29 由ly构成的副词
牛津实用英语语法 57 who,whom,which和what作介词宾语
牛津实用英语语法 43 quite
牛津实用英语语法 59 which与who和what的比较
牛津实用英语语法 31 比较级与最高级
牛津实用英语语法 84 关系从句中的逗号
牛津实用英语语法 34 使用各比较等级的句子结构
牛津实用英语语法 69 neither/either,someone/everyone/no o
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牛津实用英语语法 48 all/both/each+of和其他可以替代的结构
牛津实用英语语法 63所有格形容词的一致关系及用法
牛津实用英语语法 61 ever位于who,what,where,why,when,how
牛津实用英语语法 36 地点副词
牛津实用英语语法 38 频度副词
牛津实用英语语法 49 neither,either
牛津实用英语语法 67 it的用法
牛津实用英语语法 24形容词+one/ones和形容词作代词
牛津实用英语语法 81 指物的非限定性关系从句
牛津实用英语语法 53 another,other,others与one和some连用
牛津实用英语语法 25 many和much的用法(作形容词和代词)
牛津实用英语语法 39 各种副词及副词短语在同一句中的位置
牛津实用英语语法 47 both
牛津实用英语语法 this/these,that/those(指示形容词和指示
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