The Gucci fashion label is the most coveted designer brand in the world, according to a survey by market research firm The Nielsen Company.
One in five consumers said that they would buy Gucci products if money weren't an issue, according to a survey of 25,000 online consumers in more than 48 countries that was conducted by The Nielsen Company.
In a similar survey published two years ago, Gucci shared the No 1 spot with Italian fashion label Giorgio Armani, which has since slipped to the No 4 in the current global survey, Nielsen said.
"In the past two years, Gucci has managed to maintain and even increase its brand equity in a very competitive and fickle industry," said Patrick Dodd, Nielsen's President of Europe in a statement. "They have achieved this by consistently embedding their core brand values in all their branded products, which range from perfume and sunglasses to accessories, jewelry, handbags and ready-to-wear."
Gucci, which is owned by French retail company PPR SA, was turned around in the mid-1990s by former executives Tom Ford and Domenico De Sole, who made its bamboo-handled bags, horse-bit motifs and double-G logos trendy and profitable.
Some of the strongest responses came from India and the United Arab Emirates, where 41 percent and 37 percent of consumers, respectively, said they would choose Gucci over 24 other labels from their own country.
Consumers in North America were the least interested in luxury brands, with 35 percent saying they would not buy any luxury brands even if money were no object.
大学英语六级仔细阅读练习题2
大学英语六级仔细阅读练习题7
英语六级阅读复习资料2— 公司管理
英语六级阅读理解精炼:同性恋家庭
大学英语六级仔细阅读练习题8
4种题型解题技巧:谈6月大学英语六级阅读
大学英语六级仔细阅读练习题6
12月英语六级新题型冲刺练习:长篇阅读(6)
12月大学英语六级阅读高频短语大盘点
英语六级备考:阅读理解预测题及答案(5)
大学英语六级仔细阅读练习题9
英语六级阅读复习资料1— 关于技术
英语六级阅读理解精炼:眼睛的语言
12月英语六级新题型冲刺练习:长篇阅读(2)
12月英语六级《长篇阅读》冲刺练习(1)
英语六级阅读理解精炼:睡姿揭示人的性格
12月英语六级《长篇阅读》冲刺练习(2)
12月英语六级阅读复习初期模拟练习(8)
12月英语六级新题型冲刺练习:长篇阅读(5)
英语六级备考:阅读理解预测题及答案(2)
12月英语六级阅读复习初期模拟练习(7)
英语六级备考:阅读理解预测题及答案(4)
大学英语六级仔细阅读练习题汇总
大学英语六级仔细阅读练习题5
12月英语六级《长篇阅读》冲刺练习(4)
英语六级改革后新题型样题及答案:阅读
12月英语六级《长篇阅读》冲刺练习(6)
英语六级阅读理解精炼:鞠躬的艺术
大学英语六级仔细阅读练习题4
英语六级阅读五大题型的解题思路分析
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |