Exactly 10 years after it was first announced, the Warcraft film burst into European cinemas this week, to be met with the kind of concerted critical savaging that put the depredations of its Burning Legion to shame. But none of that may matter. This is Hollywood, after all, and despite poor scores from critics, it's entirely possible that Warcraft may go on to be a hit, thanks in part to its global appeal.
In China, the world's fastest-growing film economy and home to millions of certifiable Warcraft addicts, anticipation for Jones's film is running enormously high. It's launching in a five-day window after Chinese students finish their exams, and box office pundits estimate that it could open with anywhere from $100M to $150M during that time period.
Significantly, about a third of Warcraft's subscribers are in China; it's doubtful there would even be a Warcraft movie without them. The film is partly Chinese-funded - Legendary Entertainment, a production partner on the film, was acquired by the Chinese group Dalian Wanda this year - and millions of advance tickets have already been booked for the film's opening weekend, which falls on June 8, the holiday on which the Duanwu or Dragon Boat Festival is celebrated.
China also has a distinctly special relationship with Warcraft, a game that had a transformative effect when it entered the country's online arena.
It was the first highly converged media experience. People were able to form real friendships, and have shared experiences and shared failures, with real online communities of real people. It quite literally changed the game. Everyone had to know what they were doing, and had to be skilled at what they were doing. People had to form communities of 60 or more that would be online at any given time.
Warcraft also drove economic opportunities. The phenomenon of gold farming, in which players acquire in-game currencies or items to trade for real-world money, began to take off in China in the early 2000s. It snowballed in the subsequent decade.
In 2008, according to figures from the China Internet Centre, some £1.2bn of online currencies were traded in China. In 2011, a gigantic theme park called Joyland opened in China's southern province of Jiangsu, offering 600,000 square metres of rollercoasters and log-flume rides that cost some £20m to construct.
Such an affection, in the world's fastest growing cinema market, is likely to be a deciding factor in fulfilling Duncan Jones's aspirations for a trilogy.
新概念英语第一册 Lesson 49:At the butcher’s
新概念英语第一册 Lesson 47:A cup of coffee
新概念英语第一册 Lesson 55:The Sawyer family
新概念英语第一册 Lesson 43:Hurry up
新概念英语第一册 Lesson 63:Thank you,doctor
新概念英语第一册 Lesson 137:A pleasant dream
新概念英语第一册 Lesson 69:The car race 汽车比赛
新概念英语第一册 Lesson 75:Uncomfortable shoes
新概念英语第一册 Lesson 105:Full of mistakes
新概念英语第一册 Lesson 97:A small blue case
新概念英语第一册 Lesson 99:Owl
新概念英语第一册 Lesson 51:A pleasant climate
新概念英语第一册 Lesson 115: Knock,knock
新概念英语第一册 Lesson 109:A good idea
新概念英语第一册 Lesson 93:Our new neighbour
新概念英语第一册 Lesson 131:Don’t be so sure
新概念英语第一册 Lesson 133:Sensational news
新概念英语第一册 Lesson 83:Going on holiday
新概念英语第一册 Lesson 113:Small change
新概念英语第一册 Lesson 73:The way to King Street
新概念英语第一册 Lesson 59:Is that all
新概念英语第一册 Lesson 125:Tea for two
新概念英语第一册 Lesson 101:A card from Jimmy
新概念英语第一册 Lesson 45:The boss’s letter
新概念英语第一册 Lesson 123: A trip to Australia
新概念英语第一册 Lesson 61:A bad cold
新概念英语第一册 Lesson 91:Poor Ian
新概念英语第一册 Lesson 79:Carol’s shopping list
新概念英语第一册 Lesson 41:Penny’s bag
新概念英语第一册 Lesson 39:Don’t drop it
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