Exactly 10 years after it was first announced, the Warcraft film burst into European cinemas this week, to be met with the kind of concerted critical savaging that put the depredations of its Burning Legion to shame. But none of that may matter. This is Hollywood, after all, and despite poor scores from critics, it's entirely possible that Warcraft may go on to be a hit, thanks in part to its global appeal.
In China, the world's fastest-growing film economy and home to millions of certifiable Warcraft addicts, anticipation for Jones's film is running enormously high. It's launching in a five-day window after Chinese students finish their exams, and box office pundits estimate that it could open with anywhere from $100M to $150M during that time period.
Significantly, about a third of Warcraft's subscribers are in China; it's doubtful there would even be a Warcraft movie without them. The film is partly Chinese-funded - Legendary Entertainment, a production partner on the film, was acquired by the Chinese group Dalian Wanda this year - and millions of advance tickets have already been booked for the film's opening weekend, which falls on June 8, the holiday on which the Duanwu or Dragon Boat Festival is celebrated.
China also has a distinctly special relationship with Warcraft, a game that had a transformative effect when it entered the country's online arena.
It was the first highly converged media experience. People were able to form real friendships, and have shared experiences and shared failures, with real online communities of real people. It quite literally changed the game. Everyone had to know what they were doing, and had to be skilled at what they were doing. People had to form communities of 60 or more that would be online at any given time.
Warcraft also drove economic opportunities. The phenomenon of gold farming, in which players acquire in-game currencies or items to trade for real-world money, began to take off in China in the early 2000s. It snowballed in the subsequent decade.
In 2008, according to figures from the China Internet Centre, some £1.2bn of online currencies were traded in China. In 2011, a gigantic theme park called Joyland opened in China's southern province of Jiangsu, offering 600,000 square metres of rollercoasters and log-flume rides that cost some £20m to construct.
Such an affection, in the world's fastest growing cinema market, is likely to be a deciding factor in fulfilling Duncan Jones's aspirations for a trilogy.
一年级英语上册教案Unit1 My classroom第一课时
上海牛津版一年级英语下册Unit9 Revision第一课时教案
上海牛津版一年级英语Unit3 This is my mum教案
一年级英语上册教案 Unit 1 第二课时
牛津版小学一年级英语上册Unit1 Hello教案
牛津版一年级英语上册unit5 Fruit教案(2)
一年级英语上册教案 Unit 1 Period 1
上海牛津版一年级英语下册Unit3 Colours教案(1)
沪教版小学英语一年级下册教案unit1课时3
沪教版小学英语一年级下册教案unit1课时6
沪教版小学英语一年级下册教案unit1课时5
小学一年级英语下册Unit2 Small animals教案1
上海牛津版一年级英语下册教案Unit9 Revision(3)
沪教版小学英语一年级下册教案unit1课时2
沪教牛津版小学英语一年级上册 unit9 教案
上海牛津版一年级英语Unit2 Small animals第四课时教案
上海牛津版一年级英语下册Unit2 Small animals教案
苏教版牛津小学一年级英语教案Unit1 What`s your name
沪教版小学英语一年级下册教案unit1单元分析
牛津小学一年级英语Unit5 Fruit教案(五个课时)
外研版一年级英语上册教案Unit1 Hello
苏教版小学一年级英语下册Unit5 On the road教案
沪教牛津版小学英语一年级上册 Unit 8 教案
新课标小学英语第一册期末考试百词范围
上海版牛津一年级英语教案Unit8 Playtime(总五课时)
牛津版一年级英语上册Unit 2 Good morning 教案
一年级英语教案Module1 unit6 Mid-Autumn Festival
牛津版一年级英语上册unit5 Fruit教案(3)
一年级英语上册Unit8 Playtime 第三课时教案
一年级英语下册Unit2 Small animals第三课时教案
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |