BEC中级真题阅读精讲:第2辑T1P2 自助餐领域

BUFFET ZONE

Lucy Robertson started working at a takeaway food business to supplement her income during her student days at Edinburgh University, Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotlands leading independent caterers, with a turnover of almost ￡6m.

She had never planned to own a business, and had certainly never considered a career in catering. (0)... ... . However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the timeshe knew nothing about catering. (8).........It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workerswantingtakeaway food for their lunches. (9)........At one point there were 26 food outlets within a 5-kilometre radius, Robertson recalls.As the economy changedand the once packed office blocks started to become vacant, it became clear that Robertsonwould need to diversify.(10)........It changed the direction of the companyfor good.

As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches.

Meanwhile, Robertsons main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. Customer loyalty is not to be underestimated, she warns.But Robertson is not someone who is easily put off.(11)........Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the groups headquarters.

By now, Grapevines main competitor was a new catering company called Towngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed.Then luck intervened and Towngates went bankrupt. (12)........Many acceptedand the companys turnover went from ￡700,000 to ￡l .5 million almost overnight.

However, the companys growth was not as smooth as it sounds in retrospect. Robertson admits, We were close to the edge during the growth period. Like many under-capitalised companies trying to grow, it might easily have collapsed. But that, she feels, is the challenge of developing your own business.