Food agency takes on industry over junk labels Felicity Lawrence Thursday December 28, 2006 The Guardian 1. Consumers are to be presented with two rival new year advertising campaigns as the Food Standards Agency goes public in its battle with the industry over the labelling of unhealthy foods. 2. The Guardian has learned that the FSA will launch a series of 10-second television adverts in January telling shoppers how to follow a red, amber and green traffic light labelling system on the front of food packs, which is designed to tackle Britains obesity epidemic. 3. The campaign is a direct response to a concerted attempt by leading food manufacturers and retailers, including Kelloggs and Tesco, to derail the system. The industry fears that traffic lights would demonise entire categories of foods and could seriously damage the market for those that are fatty, salty or high in sugar. 4. The UK market for breakfast cereals is worth £1.27bn a year and the manufacturers fear it will be severely dented if red light labels are put on packaging drawing attention to the fact that the majority are high in salt and/or sugar. 5. The industry is planning a major marketing campaign for a competing labelling system which avoids colour-coding in favour of information about the percentage of guideline daily amounts (GDAs) of fat, salt and sugar contained in their products. 6. The battle for the nations diet comes as new rules on television advertising come into force in January which will bar adverts for unhealthy foods from commercial breaks during programmes aimed at children. Sources at the TV regulators are braced for a legal challenge from the industry and have described the lobbying efforts to block any new ad ban or colour-coded labelling as the most ferocious weve ever experienced. 7. Ofcoms chief executive, Ed Richards, said: We are prepared to face up to any legal action from the industry, but we very much hope it will not be necessary. The FSA said it was expecting an onslaught from the industry in January. Senior FSA officials said the manufacturers efforts to undermine its proposals on labelling could threaten the agencys credibility. 8. Terrence Collis, FSA director of communications, dismissed claims that the proposals were not based on science. We have some of the most respected scientists in Europe, both within the FSA and in our independent advisory committees. It is unjustified and nonsensical to attack the FSAs scientific reputation and to try to undermine its credibility. 9. The FSA is understood to have briefed its ad agency, United, before Christmas, and will aim to air ads that are non-confrontational, humorous and factual as a counterweight to industrys efforts about the same time. The agency, however, will have a tiny fraction of the budget available to the industry. 10. Gavin Neath, chairman of Unilever UK and president of the Food and Drink Federation, has said that the industry has made enormous progress but could not accept red stop signs on its food. 11. Alastair Sykes, chief executive of Nestl UK, said that under the FSA proposals all his companys confectionery and most of its cereals would score a red. Are we saying people shouldnt eat confectionery? Were driven by consumers and what they want, and much of what we do has been to make our products healthier, he said. 12. Chris Wermann, director of communications at Kelloggs, said: In principle we could never accept traffic light labelling. 13. The rival labelling scheme introduced by Kelloggs, Danone, Unilever, Nestl, Kraft and Tesco and now favoured by 21 manufacturers, uses an industry-devised system based on identifying GDAs of key nutrients. Tesco says it has tested both traffic lights and GDA labels in its stores and that the latter increased sales of healthier foods. 14. But the FSA said it could not live with this GDA system alone because it was not scientific or easy for shoppers to understand at a glance. Questions 1-6 Answer the questions below using NO MORE THAN THREE WORDS from the passage for each answer. 1. When will instructions be given on reading the color-coded labels? 2. Where can customers find the red light labels? 3. What problem is the FSA trying to handle with the labeling system? 4. Which product sells well but may not be healthy? 5. What information, according to the manufacturers, can be labeled on products? 6. What can not be advertised during childrens programmes?
四级听力答案--A卷
张腾:提高英语听力最好的学习方法
四级辅导:基础阶段系列之听力篇
复合式听写听力原文
四级听力点评:有难度 无大碍
CET6长对话名师评析
大学英语四级听力之最终绝技
听力Passage2解析
名师传授四级听力长对话短期突破秘籍
听力长对话原文
四级听力语段题十大类标志词
听力部分答案
四级听力短文答案
四级听力高频词汇清单:会听还要会读
经典推荐:四六级听力40条常考习语
名师支招 英语四级听力冲刺
英语四级听力复合式听写常考单词缩写
四级听力绝招:听力材料“浑身是宝”
四级听力4阶段冲刺备考安排
四级听力复合式听写应试技巧
看电影学口语,不仅仅是简单重复
逻辑思维在四六级听力中的应用
考试听力篇章二答案
英语四级听力选择题答案
听力篇章名师解析
英语听力部分答案
考试Passage3真题
紧张是造成英语听力不过关的主要因素
四级考试复合式听写答案
四级听力应试五大原则
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |