Culture is one of the most challenging elements of the international marketplace. 『This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn cultureone has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonalds. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
1. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
D. Most people do not know foreign culture well.
2. According to the author, the model of Pepsi ______.
A. is in line with the theories of the school advocating the business is business the world around
B. is different from the model of McDonalds
C. shows the reverse of globalization
D. has converged cultural differences
3. The two schools of thought ______.
A. both propose that companies should tailor business approaches to individual cultures
B. both advocate that different policies be set up in different countries
C. admit the existence of cultural diversity in business world
D. Both A and B
4. This article is supposed to be most useful for those ______.
A. who are interested in researching the topic of cultural diversity
B. who have connections to more than one type of culture
C. who want to travel abroad
D. who want to run business on International Scale
5. According to Fortune, successful international companies ______.
A. earn 20 percent or more of their revenue overseas
B. all have the quality of patience
C. will follow the overseas local cultures
D. adopt the policy of internationalization
好样的苏炳添!亚洲人第一次晋级世锦赛百米决赛!
2015年高一英语暑假作业内容与要求
苹果CEO赞中国区销量 给股市打气
我国将力推“森林旅游”
如何清洗蔬菜水果能最有效减少农药残留
高一英语暑假作业语法练习2015
研究揭示手机用户解锁图形设置习惯 你中枪了吗?
英语2015年高一暑假作业同步练习精选
2015年高一英语语法暑假作业练习篇
新高一语暑假英作业试题练习
2015年暑假作业之高一英语练习题
2015年英语高一年级暑假作业试题精选
2015年暑假高一英语下册练习题
英语高一暑假作业试题精选
高一英语暑假作业试题精炼
新生熊猫宝宝首次亮相,睡姿超萌
别人家的老师:为学生打造哈利波特主题教室
世界穷人获益于移动支付平台
两岸签署避免“双重课税”协议
俄罗斯政府前日封禁俄语版维基百科
2015年高一英语暑假作业阅读理解练习题
2015年高一下册英语暑假作业课内强化巩固
空中客车或对日本防卫省采取法律行动
2015高一年级英语暑假作业试题精炼
美国消费互联网公司能否在中国做大
新版高一英语下册暑假作业(含解析)
美夫妇奇葩纪念日传统 一块婚礼蛋糕一吃60年
托洛尼亚别墅 墨索里尼时代的历史之痛
高一英语暑假作业练习题2015
2015年高一年级英语暑期强化训练
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |