Passage three
Advertisers tend to think big and perhaps this is why they re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. It s iniquitous, they say, that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don t they stop advertising and reduce the price of their goods? After all, it s the consumer who pays
The poor old consumer! He d have to pay a great deal more if advertising didn t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn t forget is the small ads. which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It s the best advertisement for advertising there is!
1.What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2.The attitude of the author toward advertisers is
A. appreciative.
B. trustworthy.
C. critical.
D. dissatisfactory.
3.Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a waste of money .
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4.Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don t need to be advertised.
D. Advertisement makes our life colorful.
5.The passage is
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
中考英语知识点--初中英语常用同义词辨析(2)
中考英语易混淆拼错英文单词--floor VS flour
中考英语知识点:易混词复习--road street way
中考英语词汇练习--通过幽默句子学非谓语动词
中考英语复习资料--初中英语常用同义词辨析(83)
中考英语知识点:易混词复习--go on doing sth go on with sth
中考英语复习资料--初中英语常用同义词辨析(74)
初三上英语期末复习填空训练(外研版)--Module 3
中考英语复习资料--初中英语常用同义词辨析(97)
中考英语知识点--初中英语常用同义词辨析(91)
中考英语复习资料--初中英语常用必备词组(三)
中考英语复习资料--初中英语常用同义词辨析(94)
中考英语复习资料:中考英语易混词复习--but however still
中考英语完形填空考前强化--A student
中考英语知识点--初中英语常用必备词组(四)
中考英语复习资料--初中英语常用同义词辨析(93)
中考英语完形填空考前强化--For a long time
中考英语:完成句子专项练习(九)
中考英语总复习:形容词副词的用法
中考英语复习资料--初中英语常用同义词辨析(72)
中考英语知识点--初中英语必背词汇总结(二)
北京海淀初三上学期英语期末复习要点整理
中考英语知识点--常见公共标志的英语词汇
中考英语知识点--初中英语必背词汇总结(三)
中考英语知识点--初中英语常用同义词辨析(100)
寒假英语总动员--不可忽略特殊数字表示法
中考英语知识点--初中英语常用同义词辨析(6)
中考英语复习资料--初中英语常用同义词辨析(35)
中考英语复习资料--初中英语常用同义词辨析(85)
中考英语复习资料--中学英语词汇记忆方法
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |