26 International Business and Cross-cultural Communication
The increase in international business and in foreign investment has created a need for executives with knowledge of foreign languages and skills in cross-cultural communication. Americans, however, have not been well trained in either area and, consequently, have not enjoyed the same level of success in negotiation in an international arena as have their foreign counterparts. Negotiating is the process of communicating back and forth for the purpose of reaching an agreement. It involves persuasion and compromise, but in order to participate in either one, the negotiators must understand the ways in which people are persuaded and how compromise is reached within the culture of the negotiation. In many international business negotiations abroad, Americans are perceived as wealthy and impersonal. It often appears to the foreign negotiator that the American represents a large multi-million-dollar corporation that can afford to pay the price without bargaining further. The American negotiators role becomes that of an impersonal purveyor of information and cash. In studies of American negotiators abroad, several traits have been identified that may serve to confirm this stereotypical perception, while undermining the negotiators position. Two traits in particular that cause cross-cultural misunderstanding are directness and impatience on the part of the American negotiator. Furthermore, American negotiators often insist on realizing short-term goals. Foreign negotiators, on the other hand, may value the relationship established between negotiators and may be willing to invest time in it for long-term benefits. In order to solidify the relationship, they may opt for indirect interactions without regard for the time involved in getting to know the other negotiator. Clearly, perceptions and differences in values affect the outcomes of negotiations and the success of negotiators. For Americans to play a more effective role in international business negotiations, they must put forth more effort to improve cross-cultural understanding.
雅思阅读 Summary (Part 3)
秘笈系列文章之一: 结构阅读法
如何突破6分----阅读篇
雅思真题讲解: 阅读考试中常识
浅谈雅思阅读 “哪一篇更难?”
雅思阅读:怎样对付文中的生词问题
雅思阅读考试真题词汇收集 ——摩斯电码
备战雅思阅读考试:认真地对待、 积极地准备
王辉:独家揭秘Matching题型的配对规律
如何备战雅思阅读
粗谈雅思阅读的基本 复习思路
解决雅思阅读中Summary (摘要填空)题的终极技巧
词汇阅读之猜词3C (一)
给低龄烤鸭的雅思阅读 攻略
雅思阅读浅谈高分 之软硬件
边玩边学、 提高雅思阅读能力(下)
童锐: 浅析两道易错雅思判断题
雅思:8分心得阅读制胜法宝“找”
胡敏:给“蜗居” “蚁族”一代的箴言
3-6 月雅思阅读综合技能指导
雅思阅读:围绕题型怎样备考
雅思总分 8分听说读写全能经验谈
阅读8.5, 小小经验希望能帮到烤鸭战友们
雅思阅读考试高分 “必杀技”
名师浅谈 :雅思阅读哪一篇更难
雅思阅读难点解析之 “剑桥真题系列”
雅思阅读:审题与关键词
阅读关键:归纳、 总结、定位 听力:量体裁衣
雅思阅读标题配对 题思路
雅思阅读:6-7分答题策略及操作流程演示
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |