To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on persuasive salesmanship to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction the firm and the customer and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid_1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
26.The marketing concept discussed in the passage is, in essence,
A) the practice of turning goods into money
B) making goods available for purchase
C) the customer-centred approach
D) a form of persuasive salesmanship
27. What was the main concern of industrialists before the marketing concept was widely accepted?
A) The needs of the market.
B) The efficiency of production.
C) The satisfaction of the user.
D) The preferences of the dealer.
28. According to the passage, to move as much of these goods as possible
means .
A) to sell the largest possible amount of good
B) to transport goods as efficiently as possible
C) to dispose of these goods in large quantities
D) to redesign these goods for large-scale production
29. What does the restoration of the Classic Coke best illustrate?
A) Traditional goods have a stronger appeal to the majority of people.
B) It takes time for a new product to be accepted by the public.
C) Consumers with conservative tastes are often difficult to please.
D) Products must be designed to suit the taste of the consumer.
30. In discussing the marketing concept, the author focuses on . A) its main characteristic
B) its social impact
C) its possible consequence
D) its theoretical basis
26.C 27.B 28.A 29.D 30.A
中考英语书面表达必背的80个句子
中考英语作文范文:如何获得快乐
中考英语作文范文的结尾方式示例
中考英语作文范文:家用电脑
中考作文:讨论中学生用手机
中考英语写作注意事项
中考英语作文范文:Shirley
中考英语作文范文:学生们需要课外活动
中考英语写作技巧
中考英语作文范文:未来的生活
中考英语作文范文:四川地震作文
名师教你中考英语作文轻松拿高分
中考英语作文范文:排队日的建议
My First Day Of School
中考英语作文范文:有关英语讲座
中考英语作文范文:读书
My Table Lamp
中考英语作文范文书面表达精品习作欣赏1
中考英语范文:食品卫生健康
英语写作如何
范文:The Trip in Shandong
为英语写作”画龙点睛“的24句谚语
中考英语作文应对策略
写好中考英语作文
中考英语作文范文:我的家乡
中考满分作文必背7类句型
中考英语作文范文:生命的杀手--吸烟
An Interesting Debate
中考英语作文范文:千山秋游
中考英语作文范文:体育
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |