英语四级阅读200篇:Unit 50 passage 3

　　Passage 3

　　Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standard of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost percent more.

　　And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisement. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

　　Advertising does more for the material benefit of the community than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

　　If its message were confined merely to information and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the color of a shirt is subtly persuasive, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

　　21. By reading money spent on advertising is money spent as well as any I know of , we get to know that the writer thinks_______.

　　A. people spend the same amount of money on advertising as on anything else

　　B. people spend money on advertising and get rewards

　　C. people spend more money on advertising than on anything else

　　D. he knows more about other investments than about advertising

　　22. Without advertisements, we can expect_______.

　　A. rising standard of living B. increasing need for labor

　　C. decreasing service cost D. increasing unemployment

　　23. Any regular advertiser dare not sell an ill-quality product because_______.

　　A. it fails to satisfy the demand of a consumer

　　B. it is advertised and will be identified by consumers sooner or later

　　C. there are 27 Acts of Parliament

　　D. it has its reasonable value

　　24. According to the writer, a product advertised _______.

　　A. stands for good value B. raises the cost of a newspaper

　　C. misleads consumers D. lives up to its promise

　　25. The writer thinks it impossible for an advertisement only to inform the consumers because_______.

　　A. it is difficult to find fine distinctions

　　B. it will become boring

　　C. a specific ad shows inevitably some persuasive tones

　　D. that is what the well-known TV personality wants

　　21. B 22. D 23. B 24. A 25. C