Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn cultureone has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonalds. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.
The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.
1. According to the passage, which of the following is true?
A. All international managers can learn culture.
B. Business diversity is not necessary.
C. Views differ on how to treat culture in business world.
D. Most people do not know foreign culture well.
2. According to the author, the model of Pepsi .
A. is in line with the theories of the school advocating the business is business the world around
B. is different from the model of McDonalds
C. shows the reverse of globalization
D. has converged cultural differences
3. The two schools of thought .
A. both propose that companies should tailor business approaches to individual cultures
B. both advocate that different policies be set up in different countries C. admit the existence of cultural diversity in business world
D. Both A and B
4. This article is supposed to be most useful for those .
A. who are interested in researching the topic of cultural diversity
B. who have connections to more than one type of culture
C. who want to travel abroad
D. who want to run business on International Scale
5. According to Fortune, successful international companies .
A. earn 20 percent or more of their revenue overseas
B. all have the quality of patience
C. will follow the overseas local cultures
D. adopt the policy of internationalization
参考答案:1.C 2. A 3. C 4. D 5. B
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SAT写作素材——政治与政府
SAT写作素材——发明创造
SAT作文主题表达是评分关键
SAT写作素材——科学发明领域的重大事件
不要过分依赖SAT写作模板
SAT作文的评分标准
SAT写作:满分作文欣赏
专家指点:一篇SAT作文修改与评点
SAT写作素材——生物和医学领域的重大事件
SAT写作的五大基本要求
SAT作文题目解析 利用一个人故事的不同部分来论证
SAT写作技巧 重视逻辑性
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SAT作文题目类型总结
SAT写作法则及实例:避免使用俚语
SAT写作素材——名人生平(2)
SAT写作素材——名人生平(1)
专家点评:SAT写作应避免的错误
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SAT写作经典句型汇总
SAT写作要以静制动
SAT写作素材 艺术
6类SAT写作常见问题之六 用词与文章风格不符
SAT写作素材——名人生平(3)
6类SAT写作常见问题之三 表达受中文影响
能为SAT作文加分的词汇有哪些?
SAT作文有字数的要求吗?
SAT写作法则及实例:合并短句
SAT作文素材 社会事件
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