The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselors offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
6. In making market investigation, one should ______.
A. get enough information concerned
B. advertise his products
C. produce high quality goods
D. none of the above
7. The word indispensable in the first line means ______.
A. impossible
B. essential
C. advisable
D. available
8. Which of the following statements is not true?
A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.
B. It is impossible to succeed in selling a product without market investigation.
C. There are various ways of making market investigation.
D. Production goes before market investigation.
9. Making market investigation is very important because ______.
A. in market, goods on sale are numerous
B. every producer is facing keen competition
C. it can greatly promote sales
D. all of the above
10. All the following are channels to get market information except ______.
A. to have commercial counsellors office of our embassies stationed abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen
北京奥运 贵宾云集
北京奥运村迎来首批“村民”
双语:七旬 “女巫” 被活活烧死
北京安检可能减少奥运乐趣
“凡亚比”登陆台湾 将成为今年我国最强台风
英语资讯:土耳其东部发生7.2级地震(双语)
民众提前45小时排队买奥运门票
双语:《绝望主妇》第七季被爆有新主妇加入
威廉准新娘订婚白裙网上火热拍卖
双语:中国人均寿命增速有点慢
资讯英语:公务员考试报名 最火职位4616选1
英国弱视妇女捕获近百公斤重鲶鱼
北京奥运机动车限行措施昨日启动
台湾咖啡店标明咖啡因含量卖咖啡
周杰伦与“台湾第一美女主播”亲昵..
漂亮妈妈多生女 美男渐成稀缺品
职称英语考试语法知识复习之动词
双语:七旬老妇成世界最年长母亲
奥运前夕中国加紧空气治理
百万张奥运门票发放全国中小学
机器人沉睡45年后重见天日
阿联酋重金奖励夺奥运奖牌运动员
象棋大师头脑发达 双脑并用
双语资讯:台湾外海发生6.6级地震
高价蓝光影碟超清晰画质纯属骗人?
盖茨基金会支持北京“无烟奥运”
奥运电影经典台词11句
盘点2011-《时代》年度十大被忽略事件
奥运让北京更文明
绯闻女孩第四季剧透 Chuck是否归来之谜
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |