The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselors offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.
6. In making market investigation, one should ______.
A. get enough information concerned
B. advertise his products
C. produce high quality goods
D. none of the above
7. The word indispensable in the first line means ______.
A. impossible
B. essential
C. advisable
D. available
8. Which of the following statements is not true?
A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.
B. It is impossible to succeed in selling a product without market investigation.
C. There are various ways of making market investigation.
D. Production goes before market investigation.
9. Making market investigation is very important because ______.
A. in market, goods on sale are numerous
B. every producer is facing keen competition
C. it can greatly promote sales
D. all of the above
10. All the following are channels to get market information except ______.
A. to have commercial counsellors office of our embassies stationed abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen
初二英语上册语法复习详解(25)-Other及其用法
初二英语上册英语语法精讲精练:过去进行时
初二英语上册语法复习详解(31)-maybe与may be
初二英语上册英语语法精讲精练:间接引语
初二英语上册语法复习详解(40)-ago与before
初二英语上册语法复习详解(24)-表示时间的词
初二英语上册语法复习详解(21)-stop to do/stop doing
初二英语上册英语语法精讲精练:should的用法
初二英语上册语法复习详解(14)-需双写后加ing的分词
初二英语上册语法复习详解(32)-same与different
初二英语上册语法复习详解(15)-随句型变化而变化的词
初二英语上册语法复习详解(35)-how many与how much
初二英语上册英语语法精讲精练:英语中的省略
初二英语上册语法复习详解(17)-不定冠词a与an的使用
初二英语上册语法复习详解(23)-Excuse me/I'm sorry
初二英语上册语法复习详解(11)--ing分词的使用
初二英语上册语法复习详解(20)-关于like的用法
初二英语上册语法复习详解(29)-相似词辨析sometime等
初二英语上册语法复习详解(43)-too many/too much/much too
初二英语上册语法复习详解(16)-in与after
初二英语上册语法复习详解(22)-关于“说”的词汇
初二英语上册语法复习详解(10)-so/such与不定冠词
初二英语上册语法复习详解(37)-a lot of与many/much
初二英语上册语法复习详解(12)-“单数”
初二英语上册语法复习详解(19)-a little/a few/a bit
初二英语上册英语语法精讲精练:助词
初二英语上册语法复习详解(33)-动词want的用法
初二英语上册语法复习详解
初二英语上册语法复习详解(26)-look短语
初二英语上册语法复习详解(38)-help用法举例
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |