71
As Toyota and Hummer have learned, growing too fast can be a dangerous thing.
From its origins, success in the auto industry has been about scale. In the early decades of the 20th century, Henry Ford was able to democratize the car and dominate the early auto industry because he built, and then continually improved, an assembly line that could make huge numbers of cars in a short amount of time. Bigger was always better.
But two items from yesterdays dispatch in the ongoing car dramas indicate why thats not always true.
Item No. 1: The Toyota debacle . The mass failings of Toyotas legendary quality-control efforts are now on full display in the hearings that have subjected CEO Akio Toyoda to a ritualized set of apologies and humiliations . In recent years Toyota rode its efficiency and better financial management it didnt have to contend with the burdensome pension and health-care benefits that sandbagged the Big Three to large gains in market share and significant growth. In 2007 Toyota surpassed GM as the largest carmaker in the world.
But something got lost in the process. As Toyoda acknowledged on Wednesday: I fear the pace at which we have grown may have been too quick. I would like to point out here that Toyotas priority has traditionally been: first, safety; second, quality; and third, volume. These priorities became confused. In other words, Toyoda seemed to admit, the company went wrong by moving size i.e., volume to the front of the line.
Item No. 2: After a series of failed efforts to sell it, GM announced that its Hummer brand would be wound down. Hummer had a different problem with bigness than Toyota has. It wasnt that its production volumes were too high. In 2008 only 2,710 Hummers were sold. Rather, the outsize Hummer was simply too big too inefficient, too out of step with the times to succeed in a marketplace in which oil spiked to $150 per barrel and seems to have settled at a plateau above $70 a barrel. As the economy tanked, energy prices rose, and the spirit of the time shifted in favor of conservation, the gas-guzzling Hummer faced a double whammy : consumers had difficulty affording the vehicles high list price as well as difficulty affording its high operating price.
Size does matter when it comes to auto production. But not always in the way manufacturers think.
47. The example of Henry Fords assembly line suggests that the success in the auto industry was built on ______________
48. According to the author, Toyotas fast growth in recent years was attributed to________________
49. CEO Akio Toyoda seemed to admit that Toyota betrayed its tradition of putting________________ at top priority.
50. According to the passage, GM decided to gradually bring its Hummer brand to an end because of ________________
51. According to the passage, whether purchasing or operating a Hummer, consumers found it hard to________________
参考答案:
47. scale
48. its efficiency and better financial management
49. safety
50. a series of failed effort to sell it
51. afford the high prices
极地旅游成中国高收入人群新宠
国际英语资讯:DPRK said to have launched ballistic missile
蚂蚁金服限制其消费贷款产品利率
国内英语资讯:Chinese premier pledges to enhance cooperation with Hungary
国内英语资讯:China regulates environmental audits
国际英语资讯:U.S. seeks to strengthen ties with Europe amid mounting disputes
国际英语资讯:Tight-lipped May fails to halt speculation over 50-bln-euro Brexit deal
国内英语资讯:Chinese satellite detects mysterious signals in search for dark matter
“2分钟规则”帮你戒掉拖延症
国内英语资讯:Xi says comprehensive, just settlement of Palestinian issue conducive to world peace
The Crazy Things I Have Done 我做过的疯狂的事情
罗马天主教宗与昂山素季见面
体坛英语资讯:AC Milan appoints Gattuso as head coach
1道简单数学题却有4种答案?连老外都懵圈了
国内英语资讯:China stresses unswerving goal of denuclearizing Korean Peninsula
张培基英译散文赏析之《雾》
哈里王子公布婚讯!准王妃平民出身,魅力十足
国际英语资讯:New round of Intra-Syrian peace talks kick off in Geneva
电影《伯德小姐》创最佳好评纪录!有望冲击奥斯卡
体坛英语资讯:New chapter set to open for weightlifting as World Championships kick off in Anaheim
福布斯传媒业女强人榜单出炉 温图尔居首
这些难搞的口语你认识多少?
中国共产党与世界政党高层对话会即将召开
报告显示 超七成大学新生遇到适应性问题
体坛英语资讯:Slovan Bratislava beat Beijing Kunlun Red Star in Continental Hockey League
梅根揭露哈利王子求婚细节!网友:太甜蜜了
国内英语资讯:China strengthens Lancang-Mekong cooperation in environmental protection
国内英语资讯:China invests 4 bln yuan in ITER project in decade
女神一秒变路人 腾讯研发'一键卸妆'功能
2017年12月英语六级作文范文:曝光不文明的市民
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |