71
As Toyota and Hummer have learned, growing too fast can be a dangerous thing.
From its origins, success in the auto industry has been about scale. In the early decades of the 20th century, Henry Ford was able to democratize the car and dominate the early auto industry because he built, and then continually improved, an assembly line that could make huge numbers of cars in a short amount of time. Bigger was always better.
But two items from yesterdays dispatch in the ongoing car dramas indicate why thats not always true.
Item No. 1: The Toyota debacle . The mass failings of Toyotas legendary quality-control efforts are now on full display in the hearings that have subjected CEO Akio Toyoda to a ritualized set of apologies and humiliations . In recent years Toyota rode its efficiency and better financial management it didnt have to contend with the burdensome pension and health-care benefits that sandbagged the Big Three to large gains in market share and significant growth. In 2007 Toyota surpassed GM as the largest carmaker in the world.
But something got lost in the process. As Toyoda acknowledged on Wednesday: I fear the pace at which we have grown may have been too quick. I would like to point out here that Toyotas priority has traditionally been: first, safety; second, quality; and third, volume. These priorities became confused. In other words, Toyoda seemed to admit, the company went wrong by moving size i.e., volume to the front of the line.
Item No. 2: After a series of failed efforts to sell it, GM announced that its Hummer brand would be wound down. Hummer had a different problem with bigness than Toyota has. It wasnt that its production volumes were too high. In 2008 only 2,710 Hummers were sold. Rather, the outsize Hummer was simply too big too inefficient, too out of step with the times to succeed in a marketplace in which oil spiked to $150 per barrel and seems to have settled at a plateau above $70 a barrel. As the economy tanked, energy prices rose, and the spirit of the time shifted in favor of conservation, the gas-guzzling Hummer faced a double whammy : consumers had difficulty affording the vehicles high list price as well as difficulty affording its high operating price.
Size does matter when it comes to auto production. But not always in the way manufacturers think.
47. The example of Henry Fords assembly line suggests that the success in the auto industry was built on ______________
48. According to the author, Toyotas fast growth in recent years was attributed to________________
49. CEO Akio Toyoda seemed to admit that Toyota betrayed its tradition of putting________________ at top priority.
50. According to the passage, GM decided to gradually bring its Hummer brand to an end because of ________________
51. According to the passage, whether purchasing or operating a Hummer, consumers found it hard to________________
参考答案:
47. scale
48. its efficiency and better financial management
49. safety
50. a series of failed effort to sell it
51. afford the high prices
大学英语四级写作必备词汇大全
英语四级考试作文辅导讲义八
英语四级考试作文辅导讲义三
大学英语四级作文预测主题:就业
英语写作常用词汇基本表达总结
大学英语四级作文预测主题:食品安全
四写作冲刺备考:常见错误分析(二)
名师点评四级写作:题目贴合现实 难度不大
大学英语四级作文预测主题:宿舍生活
大学英语四级考试答案解析
英语四级考试作文辅导讲义二
英语四级 考试写作指导
英语四级考试作文辅导讲义四
大学英语四级写作指导:写作万能句式(一)
四级作文范文高分版
大学英语四级作文预测主题:收入差距
大学英语四级作文预测主题:醉酒驾车
四级写作冲刺备考:常见错误分析(一)
大学英语四级作文预测主题:心理健康
英语四级考试作文辅导讲义六
大学英语四级作文预测主题:教育国际化
英语四级考试作文辅导讲义十
英语四级考试写作备考:高分句型(3)
英语四级考试作文辅导讲义七
大学英语四级作文预测主题:环保
语四级考试作文范文练习:博客
大学四级考试作文必备佳词替换
大学英语四级作文预测主题:关于选秀节目
大学英语四级写作指导:写作万能句式(二)
大学英语四级考试作文之必备句型(1)
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