As Toyota and Hummer have learned, growing too fast can be a dangerous thing.
From its origins, success in the auto industry has been about scale. In the early decades of the 20th century, Henry Ford was able to democratize the car and dominate the early auto industry because he built, and then continually improved, an assembly line that could make huge numbers of cars in a short amount of time. Bigger was always better.
But two items from yesterdays dispatch in the ongoing car dramas indicate why thats not always true.
Item No. 1: The Toyota debacle . The mass failings of Toyotas legendary quality-control efforts are now on full display in the hearings that have subjected CEO Akio Toyoda to a ritualized set of apologies and humiliations . In recent years Toyota rode its efficiency and better financial management it didnt have to contend with the burdensome pension and health-care benefits that sandbagged the Big Three to large gains in market share and significant growth. In 2007 Toyota surpassed GM as the largest carmaker in the world.
But something got lost in the process. As Toyoda acknowledged on Wednesday: I fear the pace at which we have grown may have been too quick. I would like to point out here that Toyotas priority has traditionally been: first, safety; second, quality; and third, volume. These priorities became confused. In other words, Toyoda seemed to admit, the company went wrong by moving size i.e., volume to the front of the line.
Item No. 2: After a series of failed efforts to sell it, GM announced that its Hummer brand would be wound down. Hummer had a different problem with bigness than Toyota has. It wasnt that its production volumes were too high. In 2008 only 2,710 Hummers were sold. Rather, the outsize Hummer was simply too big too inefficient, too out of step with the times to succeed in a marketplace in which oil spiked to $150 per barrel and seems to have settled at a plateau above $70 a barrel. As the economy tanked, energy prices rose, and the spirit of the time shifted in favor of conservation, the gas-guzzling Hummer faced a double whammy : consumers had difficulty affording the vehicles high list price as well as difficulty affording its high operating price.
Size does matter when it comes to auto production. But not always in the way manufacturers think.
47. The example of Henry Fords assembly line suggests that the success in the auto industry was built on__________ .
48. According to the author, Toyotas fast growth in recent years was attributed to__________ .
49. CEO Akio Toyoda seemed to admit that Toyota betrayed its tradition of putting __________at top priority.
50. According to the passage, GM decided to gradually bring its Hummer brand to an end because of __________ .
51. According to the passage, whether purchasing or operating a Hummer, consumers found it hard to __________ .
参考答案:
47. scale 48. its efficiency and better financial management 49. safety
50. a series of failed effort to sell it 51. afford the high prices
科学家告诉你:这样学才记得牢
肥胖更易致癌 而且不止一种
外媒总结高大上有范儿的50个标准:你中几条
《北京折叠》郝景芳获雨果奖
2016年全球最友好城市排行榜出炉
可以毁掉一桩婚姻的5个育儿错误
微软Win 10系统升级致USB摄像头罢工
伴侣怀孕时,男性真的易出轨吗?
优步与沃尔沃合作开发自动驾驶车
光大集团牵头 欲收购利物浦俱乐部
NASA又搞了个大资讯 4.37光年外有另一个地球
从深港通看投资者微妙情绪
宝宝出生哭声自带口音全球大不同
看见保质期就头疼?这11种食物永远不会变质
中国轮值G20主席国,将如何改变世界?
总在买买买?为啥衣柜里的衣服越来越不经穿
罗切特里约报假案 赞助商集体说分手
你有注意到这八种谈话的坏习惯吗?
幸福的人,离不开这8个小习惯
几月最容易分手?说出来你别不信!
情侣在公共场所做的20件最令对方难堪的事
里约奥运会上,巴西观众为啥嘘声不断?
天生就少半个脑袋宝宝2岁了 每过1天都是奇迹
肯德基推出吮指原味鸡防晒霜?!性感新定义
社交媒体是如何“毒害”我们下一代的
一眼识人,如何看清人的本性
时光机:我想告诉年轻时的自己
你越来越怕热?都是空调把你惯的!
脑震荡?希拉里健康状况引猜疑
《感觉身体被掏空》为啥听哭中国加班狗
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |