As Toyota and Hummer have learned, growing too fast can be a dangerous thing.
From its origins, success in the auto industry has been about scale. In the early decades of the 20th century, Henry Ford was able to democratize the car and dominate the early auto industry because he built, and then continually improved, an assembly line that could make huge numbers of cars in a short amount of time. Bigger was always better.
But two items from yesterdays dispatch in the ongoing car dramas indicate why thats not always true.
Item No. 1: The Toyota debacle . The mass failings of Toyotas legendary quality-control efforts are now on full display in the hearings that have subjected CEO Akio Toyoda to a ritualized set of apologies and humiliations . In recent years Toyota rode its efficiency and better financial management it didnt have to contend with the burdensome pension and health-care benefits that sandbagged the Big Three to large gains in market share and significant growth. In 2007 Toyota surpassed GM as the largest carmaker in the world.
But something got lost in the process. As Toyoda acknowledged on Wednesday: I fear the pace at which we have grown may have been too quick. I would like to point out here that Toyotas priority has traditionally been: first, safety; second, quality; and third, volume. These priorities became confused. In other words, Toyoda seemed to admit, the company went wrong by moving size i.e., volume to the front of the line.
Item No. 2: After a series of failed efforts to sell it, GM announced that its Hummer brand would be wound down. Hummer had a different problem with bigness than Toyota has. It wasnt that its production volumes were too high. In 2008 only 2,710 Hummers were sold. Rather, the outsize Hummer was simply too big too inefficient, too out of step with the times to succeed in a marketplace in which oil spiked to $150 per barrel and seems to have settled at a plateau above $70 a barrel. As the economy tanked, energy prices rose, and the spirit of the time shifted in favor of conservation, the gas-guzzling Hummer faced a double whammy : consumers had difficulty affording the vehicles high list price as well as difficulty affording its high operating price.
Size does matter when it comes to auto production. But not always in the way manufacturers think.
47. The example of Henry Fords assembly line suggests that the success in the auto industry was built on .
48. According to the author, Toyotas fast growth in recent years was attributed to .
49. CEO Akio Toyoda seemed to admit that Toyota betrayed its tradition of putting at top priority.
50. According to the passage, GM decided to gradually bring its Hummer brand to an end because of .
51. According to the passage, whether purchasing or operating a Hummer, consumers found it hard to .
答案47. scale 48. its efficiency and better financial management 49. safety
50. a series of failed effort to sell it 51. afford the high prices
名师点评六级考试难度相当没有太大浮动
点评2013年12月英语六级真题及答案
英语四六级听力的猜题技巧
2014年12月大学英语四六级复习全程攻略
2013年四六级备考题海战术有原则
2014国庆节长假四六级考试各题型备考指导
2013年6月大学英语四六级复习攻略
四级写作考察重点及写作思路
2013年12月17日英语四级作文命题分析
指导2013年12月四六级考前备考
名师指导英语四级写作提分原则多实少虚原则
指导四六级考前20天听力提分技巧
点评2013年12月四级难度稳定题型微变
2014英语四六级改革后全新备考指导
2013年12月英语四级听力训练方法
解密2013年英语四六级考前30天常见18大困惑
名师指导英语四级考前50天应如何进行复习
英语四六级口语考试必看指南
2013年12月大学英语六级考前准备工作
12月英语四六级考试排除单词威胁的方法
2014年12月大学英语四六级备考新视角
名师点评2014年6月四六级真题
四级写作备考指南写作的命题形式和评分原则
面对将在我们生命中逝去的四六级
2014英语四六级备考如何有效使用历年真题
指导2013年12月英语四级考前备考
名师解析2014英语新六级考试大纲及样题
羡慕名师指导得高分不如选好备考方法
12月四六级考前名师支招听力
四六级考前20天写作高分必须解决的4大问题
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |