As Toyota and Hummer have learned, growing too fast can be a dangerous thing.
From its origins, success in the auto industry has been about scale. In the early decades of the 20th century, Henry Ford was able to democratize the car and dominate the early auto industry because he built, and then continually improved, an assembly line that could make huge numbers of cars in a short amount of time. Bigger was always better.
But two items from yesterdays dispatch in the ongoing car dramas indicate why thats not always true.
Item No. 1: The Toyota debacle . The mass failings of Toyotas legendary quality-control efforts are now on full display in the hearings that have subjected CEO Akio Toyoda to a ritualized set of apologies and humiliations . In recent years Toyota rode its efficiency and better financial management it didnt have to contend with the burdensome pension and health-care benefits that sandbagged the Big Three to large gains in market share and significant growth. In 2007 Toyota surpassed GM as the largest carmaker in the world.
But something got lost in the process. As Toyoda acknowledged on Wednesday: I fear the pace at which we have grown may have been too quick. I would like to point out here that Toyotas priority has traditionally been: first, safety; second, quality; and third, volume. These priorities became confused. In other words, Toyoda seemed to admit, the company went wrong by moving size i.e., volume to the front of the line.
Item No. 2: After a series of failed efforts to sell it, GM announced that its Hummer brand would be wound down. Hummer had a different problem with bigness than Toyota has. It wasnt that its production volumes were too high. In 2008 only 2,710 Hummers were sold. Rather, the outsize Hummer was simply too big too inefficient, too out of step with the times to succeed in a marketplace in which oil spiked to $150 per barrel and seems to have settled at a plateau above $70 a barrel. As the economy tanked, energy prices rose, and the spirit of the time shifted in favor of conservation, the gas-guzzling Hummer faced a double whammy : consumers had difficulty affording the vehicles high list price as well as difficulty affording its high operating price.
Size does matter when it comes to auto production. But not always in the way manufacturers think.
47. The example of Henry Fords assembly line suggests that the success in the auto industry was built on .
48. According to the author, Toyotas fast growth in recent years was attributed to .
49. CEO Akio Toyoda seemed to admit that Toyota betrayed its tradition of putting at top priority.
50. According to the passage, GM decided to gradually bring its Hummer brand to an end because of .
51. According to the passage, whether purchasing or operating a Hummer, consumers found it hard to .
答案:
47. scale 48. its efficiency and better financial management 49. safety
50. a series of failed effort to sell it 51. afford the high prices
2014年雅思阅读备考策略(丁岳)
雅思考试六个月备考计划--适合基础较差的烤鸭
雅思阅读机经的使用方法
雅思阅读技巧小贴士
一个月时间如何提升雅思阅读成绩?
雅思阅读答题时的注意事项有哪些?
备考雅思阅读的注意事项
最佳的雅思阅读备考题源出处
雅思阅读:判断题的解题思路
解读雅思考试阅读中的对应关系
雅思阅读成绩提高方法三步走
解析三种不同雅思阅读方法
通过把握雅思阅读文章结构 做标题选择题
雅思阅读判断题的一种解题思路
7大答题技巧助你拿下雅思阅读简答题
用西方思维来应对雅思阅读
雅思阅读备考从三处着手
雅思阅读的做题顺序有讲究
雅思阅读高分攻略:词汇、语法、背景知识缺一不可
如何做雅思阅读段落细节配对题?
雅思阅读的猜词技巧
备考战略:全面提升雅思阅读
雅思阅读summary题技巧
解析雅思阅读中多选题中的同题异做的解题方法
夯实雅思基础才能夺得雅思阅读高分
盘点雅思阅读考试的坏习惯
详解雅思阅读解答规则和步骤
提高雅思阅读成绩 功在平时
雅思阅读答题注意事项
提高雅思阅读 扩充词汇量才是王道
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |