Passage three
Advertisers tend to think big and perhaps this is why they re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. It s iniquitous, they say, that this entirely unproductive industry should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don t they stop advertising and reduce the price of their goods? After all, it s the consumer who pays
The poor old consumer! He d have to pay a great deal more if advertising didn t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn t forget is the small ads. which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It s the best advertisement for advertising there is!
1. What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2. The attitude of the author toward advertisers is
A. appreciative.
B. trustworthy.
C. critical.
D. dissatisfactory.
3. Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a waste of money .
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4. Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don t need to be advertised.
D. Advertisement makes our life colorful.
5. The passage is
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
职场英语百科:常用的表扬话(3)
职场口语一学就会:常用的表扬话(2)
职场英语百科:各种评价方式(2)
职场口语一学就会:对别人的能力评价较低(4)
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职场口语一学就会:常用的表扬话(1)
职场口语一学就会:对公司或他人的不满(5)
职场口语一学就会:激励(2)
职场英语百科:常用的骂人的话(4)
职场口语一学就会:表扬(5)
职场英语百科:表扬(4)
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职场口语一学就会:说好话(2)
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职场英语百科:说好话(1)
职场口语一学就会:说坏话(1)
职场口语一学就会:对工作的不满(4)
职场口语一学就会:对工作的不满(7)
职场英语百科:对公司或他人的不满(7)
职场英语百科:对别人的能力评价较低(1)
职场口语一学就会:表扬性格(1)
职场口语一学就会:对公司或他人的不满(3)
职场口语一学就会:常用的表扬话(4)
职场英语百科:常用的骂人的话(6)
职场口语一学就会:对工作的不满(6)
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