Western airliner manufacturers seem to be tripping over themselves in their eagerness to sign collaborative agreements with Asian partners as a low-cost route to developing new airliners. Their potential Asian partners seem to be tripping over themselves to sign such agreements, as a low-cost route to acquiring new airliner technology. If they are not careful the two sides will end up tripping over each other: the one by selling its birth-right for short-term gain, the other by trying to break into a market which isnt big enough to sustain it.
Technology transfer works in a growing market, where the aspirations of the new entrant receiving that technology can be met through expansion. The airliner market is not such a device.
Even the most optimistic projections of airliner sales for the next 20 years show that airliner manufacture can only be profitable if a small number of aircraft builders share the available sales. It follows that if new manufacturers come into the market and take sales, their sales must come from substitution, not expansion.
Given the complexity of todays airliners, it is unlikely that any new entrant will have both the financial and technical resources to come into the market without the involvement of an established manufacturer. In the short term, such involvement may not be to the exclusive benefit of the new entrant: most of the established manufacturers are searching for ways to reduce costs of manufacture.
In the short term,, it can be of benefit to an established Western manufacturer to have either components of complete air frames made or assembled in lower-wage economics such a China, Taiwan or Korea, while retaining the design, development and marketing of aircraft for itself. It would be a very unwise Western manufacturer which did not heed the fact that these developing economies are acquiring skills at least as quickly as they are acquiring skills in metallbashing.
The danger comes when the new entrant no longer needs the established Western partner because it has acquired the technical and intellectual ability to design and build its own aircraft. An Asian partner may well find itself in the happy position of having the low-cost labour base, the high-cost technology base and the vital financial base to build a new airliner.
1.The authors attitude towards Western/eastern collaboration can be depicted as ________.
A.positive B.progressive C.conservative D.negative
2.The airliner market is not such a device means that the airliner market _______.
A.does not encourage technology transfer
B.is too limited to offer chances of success
C.requires hi-tech rather than unaccepted devices
D.is full of competitions even for new entrants
3.Established manufacturers search for partners in order to _______.
A.save the cost of the airframe B.improve some aircraft components
C.save the cost of labour D.develop new technology
4.According to the author, a wise established manufacturer should ______.
A.try to benefit from both financial and technical resources
B.break up his partnership with the East once profits are made
C:keep a tight told over hi-tech development and marketing of airliners
D.collaborate with Asian partners for a short time
5.The word base in the last paragraph represents_______.
A.a production place
B.the initial operation of building aircraft
C.a research institute
D.a position where to start building
英语爱好者的福音:英国文学界列出的100部必读书籍
面试结束后 别忘了做这五件事
商务礼仪中常见的英文表达方式(二)
职场英语:十条技巧增强办公室气场(双语)
入职第一天 要问HR四个问题
职场英语:你是职场“榴莲族”吗?
职场百科:办公室友谊7条不成文法则
老板讨厌的的三大借口 你千万别说出来
职场英语:接待礼仪中常用的英语表达方法
新雇员该怎样称呼老板和同事
职场英语中的致辞:欢迎新同事
职场充电必备的五本英文书籍
职场技巧:教你写有说服力的电子邮件
四招合理利用时间 让你2013职场无压力(双语)
职场英语:成为“社交达人”必备的12个小技巧
新东方:办公用品英语说法汇总
职场中不能开的五种玩笑话
职场英语:为目标奋斗前要回答的10个问题
职场英语:盘点身边极品老板的九大恶行
想要美好恋情?你需要有成功事业
职场必备 你每天都要说的十句职场英语口语
英语专业的学生能找什么工作呢
双语阅读:成功人士坚守的6条财富守则
职场英语:表示送别的常用礼仪英语
职场百科:盘点职场七招最有效拍马屁技巧
职场英语:职场四种工作style 你是哪一种?
职场英语:不要害怕工作中犯错 教你如何应对工作中的失误
职场英语:如何写出有说服力的电子邮件
职场英语:浪费时间的29种表现
职场英语:2013年度十大最佳和最差职业揭晓
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |