Passage 1
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success untilthey met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers fast-food restaurants and bought the right to franchise(特许经营)other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonalds is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonalds had over $ 1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
1. This passage mainly talks about .
A) the development of fast food services
B) how McDonalds became a billion-dollar business
C) the business careers of Mac and Dick McDonald
D) Ray Krocs business talent
2. Mac and Dick managed all of the following businesses except .
A) a drive-in
B) a cinema
C) a theater
D) a barbecue restaurant
3. We may infer from this passage that .
A)Mac and Dick McDonald never became wealthy for they sold their idea to Kroc
B)The location the McDonalds chose was the only source of the great popularity of their drive-in
C)Forty years ago there were numerous fast-food restaurants
D) Ray Kroc was a good businessman
4. The passage suggests that .
A) creativity is an important element of business success
B) Ray Kroc was the close partner of the McDonald brothers
C) Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D) California is the best place to go into business
5. As used in the second sentence of the third paragraph, the worduniquemeans .
A)special
B)financial
C )attractive
D)peculiar
Passage 1
1.C 2.B 3.D 4.A 5.D
考验情商的时刻:怎么跟老板谈请假和辞职?专家给你支了几招……
新西兰试行每周四天工作 结果效率奇高
“梁静茹取关张韶涵”上热搜!如何用英语表达“取关”?
印度泰姬陵将限时参观 每次最多3小时
国内英语资讯:U.S. wine industry fears long-term damage of Chinas tariff on imported U.S. wines
恩怨升级!马斯克删除facebook主页
网球到底是黄色还是绿色?看看费德勒怎么说
Can you see your way clear?
心理学家才知道的一些秘密
又想骗我去追星!研究表明经常看演唱会可延年益寿
写下过去的失败有助于帮你减轻压力
好贴心!自动贩卖机根据心情发放“精神小食”
小测验 — 描述少儿读物种类的英语词汇
苹果推出史上最便宜ipad!学生版更优惠
国外最新研究:多去演唱会还能延长寿命!
美国通胀升至近一年最高水平
国内英语资讯:Chinese state councilor calls for steady, long-term development of China-Vietnam ties
幸福的情侣会在周末做这些事情
美文赏析:想成为精英,生活就得有规律
BBC推荐四月佳片:这4部电影最精彩
数据泄露到底有多厉害?信用卡最严重!
习近平:打好决胜全面建成小康社会三大攻坚战
怎么洗粉扑最干净,老外教你一招!
换一种语言读金庸
Manchester United: Song sheets and 'cheerleader' ideas discussed by club 曼联主场太安静?俱乐部考虑活跃现场的方案
国内英语资讯:Taiwan officials remarks on independence dangerous: mainland spokesperson
国内英语资讯:China, Mekong River countries cooperate for brighter future: MRC official
考验情商的时刻:怎么跟老板谈请假和辞职?专家给你支了几招……
宜家推出新菜式!这脑洞太强了
国内英语资讯:Across China: New infrastructure links rural China to prosperity
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |