考研英语阅读精选诺基亚将更名

　　诺基亚将更名

　　The grand old name of Nokia will be dropped from the company s title as soon as the Microsoft takeover is rubber stamped this month, according to a letter sent by the new owners to suppliers。

　　According to the letter, unearthed by Nokiapoweruser, the Nokia Corporation/Nokia Oyj name will be replaced by the new Redmond-owned subsidiary Microsoft Mobile Oy。

　　The note also attempts to reassure suppliers that their existing relationships and terms will remain in tact as the new Microsoft era begins。

　　It reads: Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.

　　What this means for the future use of the Nokia name in terms of new devices remains unclear。

　　Is this renaming simply for business purposes or is there a wholesale rebranding coming which will see the devices released under the Microsoft Mobile moniker?

　　Last October, then-Nokia CEO Stephen Elop ， hinted the Nokia brand may disappear in the future, along with the Lumia range。

　　What we have to decide is what the brand will be, he a said. Because we have not decided what brand will be dominant for smartphones, that s work that s still ahead. And of course the way we ll go through that process is to assess with consumers what they respond most positively to, what conveys the best message and the best hopes of success.

　　2013年9月初，微软宣布以71.7亿美元收购诺基亚设备与服务部门，并获得诺基亚部分专利。目前，微软与诺基亚的收购交易已进入尾声，预计将在4月25日完成。据外媒报道，微软向供应商致信中将诺基亚更名为微软移动，而新的全资附属公司将成为微软的移动设备部门。交易正式完成后，诺基亚或将与供应商进行重新谈判。

　　深度解读：更名微软移动，诺基亚手机品牌会消失吗?

　　一、所谓信件并没有谈到诺基亚的品牌变更

　　微软向供应商致信的主要目的是更新条款，微软特别提醒供应商，在微软和诺基亚完成交易之后，诺基亚公司将会正式更名为微软移动，对于诺基亚品牌是否会继续使用并没涉及。

　　二、微软此前表态继续沿用诺基亚品牌

　　去年九月，微软宣布以72亿美元收购诺基亚的手机业务，根据收购条款，微软将获得诺基亚的Lumia和Asha品牌，以及诺基亚品牌的10年使用权。

　　三、诺基亚产品本身不会有太大改变

　　微软收购诺基亚之后，获得了相关品牌研发基地等产业资源，这些资源才是微软收购诺基亚的核心。这也意味着，微软在产品研发上将沿用诺基亚的做法，诺基亚还会以另一种形式继续存在。