13. The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses. The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last years totals. Their success shows you how you can use radio advertising to make your business more profitable. Discuss how well reasoned... etc.
In an attempt to sell radio advertising time, this ad claims that radio advertising will make businesses more profitable. The evidence cited is a ten percent increase in business that the Cumquat Cafe has experienced in the year during which it advertised on the local radio station. This argument is unconvincing because two questionable assumptions must be made for the stated evidence to support the authors conclusion.
The first assumption is that radio advertising alone has caused the increase in business at the Cumquat Cafe. This assumption is questionable because it overlooks a number of other factors that might have contributed to the Cumquats success. For example, the Cumquat might have changed owners or chefs; it might have launched a coupon ad campaign in the local print media; or it might have changed or updated the menu. Yet another possibility is that a local competitor went out of business. These are just a few of the factors that could help explain the Cumquats growth. Because the author fails to eliminate these possibilities, the assumption in question need not be accepted.
Even if it is granted that radio advertising is responsible for the Cumquats success, another assumption must be made before we can conclude that radio advertising will result in increased profits for businesses in general. We must also assume that what is true of the Cumquat will likewise be true of most other businesses. But there are all kinds of important differences between cafes and other businesses that could affect how radio audiences react to their advertising. We cannot safely assume that because a small restaurant has benefited from radio advertising, any and all local businesses will similarly benefit.
In conclusion, it would be imprudent for a business to invest in radio advertising solely on the basis of the evidence presented. To strengthen the conclusion, it must be established that radio advertising was the principal cause of increased business at the Cumquat. Once this is shown, it must be determined that the business in question is sufficiently like the Cumquat, and so can expect similar returns from investment in radio ad time.
英语四级选词填空高分秘笈:如何确定词性
不满狂晒成长照 奥地利18岁女孩将父母告上法庭
GRE考生的写作5.5高分经验分享
英语语法顺口溜:英语时刻表达法
5天大新生儿被当成布娃娃 遭63岁男子打脸
英文谚语
假如给我三天光明
My teacher
GRE写作高分的八个小技巧
My favourite fruit
来华国际学生逐年增加 中国或成第二大留学地
2016年5月21日GRE阅读机经
美国顶级高校年度排名 普林斯顿大学再登榜首
The Double Ninth Festival
攻克GRE阅读之经典长难句练习2
Friend in my heart
中考英语复习之英语语法顺口溜:主谓一致
印尼旅游圣地巴厘岛发生游船爆炸事件
2016年5月21日GRE填空机经
六一快乐
My Hometown
少儿英语语法顺口溜:be动词的用法
男婴飞机上出生 获赠终身免费乘机
这么厉害!捷克男子开自制飞机上下班!
My favorite sport
中考英语复习之英语语法顺口溜:非谓语动词
英语语法顺口溜:不用冠词的场合
英语语法顺口溜:哪些动词后面只能接动名词
中考复习之英语语法顺口溜:动词形式的变化
The Spring Festival
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |