34. The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.
The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.
Discuss how well reasoned... etc.
In this argument the author concludes that the Easy Credit Company would gain several advantages over its competitors by donating a portion of its profits to a well-known environmental organization in exchange for the use of the organizations logo on their credit card. The author reaches this conclusion on the basis of a recent poll that shows widespread public concern about environmental issues. Among the advantages of this policy, the author foresees an increase in credit card use by existing customers, the ability to charge higher interest rates, and the ability to attract new customers. While the authors argument has some merit, it suffers from two critical problems.
To begin with, the author assumes that the environmental organization whose logo is sought is concerned with the same environmental issues about which the poll shows widespread concern. However, the author provides no evidence that this is the case. It is possible that very few credit-card users are concerned about the issues that are the organizations areas of concern; if so, then it is unlikely that the organizations logo would attract much business for the Easy Credit Company.
Next, the author assumes that the publics concern about environmental issues will result in its taking steps to do something about the problem―in this case, to use the Easy Credit Company credit card. This assumption is unsupported and runs contrary to experience. Also, it is more reasonable to assume that people who are concerned about a particular cause will choose a more direct means of expressing their concern.
In conclusion, the authors argument is unconvincing as it stands. To strengthen the argument, the author must show a positive link between the environmental issues about which the public has expressed concern and the issues with which this particular environmental organization is concerned. In addition, the author must provide evidence to support the assumption that concern about a problem will cause people to do something about the problem.
新概念英语第一册视频讲解 第138课:If...
新概念英语第一册视频讲解 第115课:Knock, knock!敲敲门!
新概念英语第一册视频讲解 第117课:Tommy’s breakfast汤米的早餐
新概念英语第一册视频讲解 第124期:Who,which and that
新概念英语第一册视频讲解 第105课:Full of mistakes错误百出
新概念英语第一册视频讲解 第120课:It had already happened.
新概念英语第一册视频讲解 第114课:I’ve got gone.
新概念英语第一册视频讲解 第98课:Whose is it?
新概念英语第一册视频讲解 第97课:A small blue case 一只蓝色的小箱子
新概念英语下载/新概念英语MP3下载
新概念英语第一册视频讲解 第144课:He will be served soon.
新概念英语第一册视频讲解 第111课:The most expensive model最昂贵的型号
新概念英语第一册视频讲解 第107课:It’s too small太小了
新概念英语第一册视频讲解 第96课:What’s the exat time?
新概念英语第一册视频讲解 第106课:I want you to..
新概念英语第一册视频讲解 第132课:He may be...
新概念英语第一册视频讲解 第126课:Have to and do not need to
新概念英语第一册视频讲解 第135课:The latest report最新消息
新概念英语第一册视频讲解 第143课:A walk through the woods 林中散步
新概念英语第一册视频讲解 第130课:He must have been
新概念英语第一册视频讲解 第104课:Too,very
新概念英语第一册视频讲解 第118课:What were you doing?
新概念英语第一册视频讲解 第122课:Who,which and that
新概念英语第一册视频讲解 第131课:Don’t be so sure!别那么肯定!
新概念英语第一册视频讲解 第101课:A card from Jimmy吉米的明信片
新概念英语第一册视频讲解 第110课:How do they compare?
新概念英语第一册视频讲解 第112课:How do they compare?
新概念英语第一册视频讲解 第140课:He wants to know
新概念英语第一册视频讲解 第139课:Is that you, John?是你吗,约翰?
新概念英语第一册视频讲解 第99课:Ow! 啊哟!
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |