37. The following appeared as part of an article in the business section of a local newspaper.
Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers―some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.
Discuss how well reasoned... etc.
The author rejects the claim that the loud engine noise of American-made Motorcycle X appeals to the manufacturers customers and explains why they are not attracted to quieter, foreign-made imitations. The authors rejection is based on two reasons. First, the author points out that foreign cars tend to be quieter than similar American-made cars, yet they sell just as well. Secondly, the author claims that ads for Motorcycle X do not emphasize its engine noise; instead, the ads highlight its durability and sleek lines, and employ voice-overs of rock music rather than engine roar. In my view, these reasons do not establish that the quieter engines of the foreign imitations fail to account for their lack of appeal.
To begin with, the first reason rests on the assumption that what automobile customers find appealing is analogous to what motorcycle customers find appealing. This assumption is weak, since although there are points of comparison between automobiles and motorcycles, there are many dissimilarities as well. For example, headroom, smooth ride, and quiet engines are usually desirable qualities in a car. However, headroom is not a consideration for motorcycle customers; and many motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The same may be true of engine noise; it is possible that motorcyclists like what loud engine noise adds to the experience of motorcycle riding.
The authors second reason is also problematic. Although the engine noise of Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow that engine noise is not an important selling feature. Because Motorcycle X has been manufactured in the U.S. for over 70 years, its reputation for engine noise is probably already well known and need not be advertised. Moreover, the advertisers might use rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or even simulating, its loud engine noise.
In conclusion, this author has not provided convincing reasons for rejecting the claim that quieter engines make foreign-made motorcycles less popular. The authors analogy involving foreign car sales is weak, and the claim about Motorcycle X advertisements misses the purpose of including rock music in the ads.
常用英语词语辨析105组(3)
中考英语词汇“for短语”全攻略
2009最新中考英语单项填空模拟考试卷 附详解答案
初中英语常用词组2 介词短语词组
初中英语常用词组复习2
为英语写作”画龙点睛“的24句谚语
“爱”成中学生作文出现频率最高词汇
09年中考英语总复习经典习题讲解1一冠词
2009中考英语词汇表 系列YXZ
词汇笔记 五种词汇的学习方法 超强
2009中考英语词汇表 系列W
从奥巴马演讲词看英语写作词汇的应用
2009中考英语词汇表 系列O
2009中考英语词汇表 系列I
初中英语常用词组1 动词词组
初中英语 词缀记忆法
2009中考英语词汇表 系列N
英乐时空Here I Am
2010年中考英语词汇旧词新义:cost
张惠妹《排山倒海》英文版
09年中考英语总复习经典习题讲解5一代词
十个窍门积累英语词汇
2009中考英语词汇表 系列H
2009中考英语词汇表 系列T
09年中考英语总复习经典习题讲解3一冠词
2010年中考英语词汇熟词新义:start
高中英语词汇:80后“A到Z”生存法则
2010年中考英语词汇旧词新义:cause
2009中考英语词汇表 系列UV
09年中考英语总复习经典习题讲解4一数词
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |