1. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods.
Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.
Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Citing facts drawn from the color-film processing industry that indicate a downward trend in the costs of film processing over a 24-year period, the author argues that Olympic Foods will likewise be able to minimize costs and thus maximize profits in the future. In support of this conclusion the author cites the general principle that as organizations learn how to do things better, they become more efficient. This principle, coupled with the fact that Olympic Foods has had 25 years of experience in the food processing industry leads to the authors rosy prediction. This argument is unconvincing because it suffers from two critical flaws.
First, the authors forecast of minimal costs and maximum profits rests on the gratuitous assumption that Olympic Foods long experience has taught it how to do things better. There is, however, no guarantee that this is the case. Nor does the author cite any evidence to support this assumption. Just as likely, Olympic Foods has learned nothing from its 25 years in the food-processing business. Lacking this assumption, the expectation of increased efficiency is entirely unfounded.
Second, it is highly doubtful that the facts drawn from the color-film processing industry are applicable to the food processing industry. Differences between the two industries clearly outweigh the similarities, thus making the analogy highly less than valid. For example, problems of spoilage, contamination, and timely transportation all affect the food industry but are virtually absent in the film-processing industry. Problems such as these might present insurmountable obstacles that prevent lowering food-processing costs in the future.
As it stands the authors argument is not compelling. To strengthen the conclusion that Olympic Foods will enjoy minimal costs and maximum profits in the future, the author would have to provide evidence that the company has learned how to do things better as a result of its 25 years of experience. Supporting examples drawn from industries more similar to the food-processing industry would further substantiate the authors view.
TED演讲视频: 朱莉娅斯威尼和女儿的“谈话”
同传现场:胡锦涛夏威夷会见奥巴马谈双边关系(视频)
英语听力视频:舞者们加紧进行奥林匹克运动会排练
英语听力视频:西藏先心病儿童来京手术
英语听力视频:新发现揭开2012年世界末日的神话
英语听力视频:欧洲旅游公司将希腊排除出欧洲区
China releases 1st report on danger of smoking
视频:美国副总统拜登、国务卿克林顿设宴迎习近平访美
英语听力:美国熊孩子如何看热门视频:桂肉粉挑战
英语听力:170余幅农民工画像走进绘画艺术展
TED演讲:畅想电子游戏
林书豪搞怪视频:教你如何上哈佛(中英)
英语听力视频:扎克伯格谈Facebook盈利秘诀
学习伦敦奥运会的礼节
牛人超强英文解说:10分钟了解中国(视频)
国际奥委会公布2020年奥运会3申办候选城市名单
英语听力:奥巴马在巴纳德学院毕业典礼上的讲话
柴静首次英语采访献给卡梅隆 被赞"强悍的访问者"
英语听力视频:比尔•盖茨向中国人民拜年(双语)
听力练习:考古学家在安阳古墓中发现完好无损壁画
这就是新东方英语篮球营的魅力
英语听力视频:法国准备第65届戛纳国际电影节
英语听力:中国南方多地遭遇强降雨袭击
Olympic torch scales Snowdon in Wales
老外吊丝12类人超强模仿:各国各地域惟妙惟肖(视频)
英美大不同相声版(视频)
英语听力:奥巴马Facebook座谈会,扎克伯格当主持
英语听力视频:摇滚巨星将参加伦敦奥运会
李开复俞敏洪电视英语携手亮相 幽默教学
英语听力:马来西亚巧克力糖果乐园 陪孩子们过假期
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |