In an attempt to sell radio advertising time, this ad claims that radio advertising will make businesses more profitable. The evidence cited is a ten percent increase in business that the Cumquat Cafe has experienced in the year during which it advertised on the local radio station. This argument is unconvincing because two questionable assumptions must be made for the stated evidence to support the authors conclusion.
The first assumption is that radio advertising alone has caused the increase in business at the Cumquat Cafe. This assumption is questionable because it overlooks a number of other factors that might have contributed to the Cumquats success. For example, the Cumquat might have changed owners or chefs; it might have launched a coupon ad campaign in the local print media; or it might have changed or updated the menu. Yet another possibility is that a local competitor went out of business. These are just a few of the factors that could help explain the Cumquats growth. Because the author fails to eliminate these possibilities, the assumption in question need not be accepted.
Even if it is granted that radio advertising is responsible for the Cumquats success, another assumption must be made before we can conclude that radio advertising will result in increased profits for businesses in general. We must also assume that what is true of the Cumquat will likewise be true of most other businesses. But there are all kinds of important differences between cafes and other businesses that could affect how radio audiences react to their advertising. We cannot safely assume that because a small restaurant has benefited from radio advertising, that any and all local businesses will similarly benefit.
In conclusion, it would be imprudent for a business to invest in radio advertising solely on the basis of the evidence presented. To strengthen the conclusion, it must be established that radio advertising was the principal cause of increased business at the Cumquat. Once this is shown, it must be determined that the business in question is sufficiently like the Cumquat, and so can expect similar returns from investment in radio ad time.
14.
Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately and last years graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and the schools in the district should adopt interactive computer instruction throughout the curriculum.
Sample Essay 1:
The argument that the school board should buy more computers and adopt interactive computer instruction is not entirely logically convincing, since it ignores certain crucial assumptions.
First, the argument assumes that the decline of school dropout and the achievements of last years graduates results from the adoption of interactive computer instruction. However, there are several reasons why this might not be true. For example, achievements could have been made in other subjects than the ones with interactive computer instruction. Or last years graduates might not have been given the interactive computer instruction. Or the decline of the rate of dropout could be attributed to stricter discipline applied last year.
Second, even supposing the Nova High Schools decline of the dropout and last years graduates achievements benefit directly from the usage of interactive computer instruction, the success of the instruction in one school may not ensure thesuccess in other schools. If it does not suit other schools, the instruction will not work.
Finally, even if the decline of the rate of dropout and the achievements of the last years graduates are the direct results of the interactive computer instruction, we still do not know whether the school can afford to apply the instructionon all the subjects or to all the students. If the school does not have sufficient fund and has to cut budgets on other projects such as the library, the quality of the schools education will also compromise.
Thus, the argument is not completely sound. The evidence in support of the conclusion that the dropout rate declined and last years graduates made impressive achievements does little to prove the conclusion-that other schools should use a greater portion of their funds to apply the instruction-since it does not address the assumptions I have already raised. Ultimately, the argument might have been strengthened by making it clear that the decline of the dropout rate and the achievements of the graduates are the direct results of interactive computer instruction, that the instruction is also applicable to other schools in the district, and that the instruction is affordable to all the schools in the district.
Sample Essay 2:
The editorial recommends that the school board of Nova High spend a greater portion of available funds on the purchase of additional computers and adopt interactive computer instruction throughout the curriculum. Two reasons are offered in support of this recommendation. First, the introduction of interactive computer instruction in three academic subjects was immediately followed by a decline in the school dropout rate. Second, last years graduates experienced impressive achievements in college. This argument is unconvincing for two reasons.
To begin with, this argument is a classic instance of after this, therefore because of this reasoning. The mere fact that the introduction of interactive computer instruction preceded the impressive performance of recent graduates and the decline in the dropout rate is insufficient to conclude that it was the cause of these events. Many other factors could bring about these same results. For example, the school may have implemented counseling and training programs that bettermeet the needs of students who might otherwise leave school to take jobs. In addition, the school may have introduced programs to better prepare students for college.
Secondly, the author assumes that the impressive achievements of last years graduates bear some relation to the introduction of interactive computer instruction at Nova High. However, no evidence is offered to support this assumption. Lacking evidence that links the achievements of the recent graduates to the interactive instruction, it is presumptuous to suggest that the computer instruction was in some way responsible for the students impressive performance.
In conclusion, the recommendation that Nova High spend a greater portion of available funds on the purchase of additional computers and adopt interactive computer instruction throughout the curriculum is ill-founded. To strengthen this recommendation the author would have to demonstrate that the decline in the dropout rate and the impressive performance of recent graduates came about as a result of the use of computer-interactive instruction. All that has been shown so far is a correlation between these events.
国际英语资讯:Spotlight: Anti-THAAD protestors surround U.S. embassy in S.Korea
国际英语资讯:Russia, India to hold joint military drills in fall
国际英语资讯:Chinese President Xi sends envoy to attend inauguration of Serbian president
体坛英语资讯:Germanys young star Leon Goretzka: a threat for Khedira
老外在中国:在中国学母语英语什么感觉
国际英语资讯:Indias ruling party presidential nominee files nomination for election
国际英语资讯:UAE top diplomat pins hope on new Saudi Crown Prince amid Gulf diplomatic crisis
重庆大学用现金的方式鼓励学生减肥
国际英语资讯:Chinese banking regulator urges risk control, improved services
摩拜单车今年7月将登陆日本
体坛英语资讯:Former Wimbledon champion Becker declared bankrupt
体坛英语资讯:Russia wins volleyball title at 2017 BRICS Games
体坛英语资讯:2017 BRICS Games concludes in Guangzhou, China
耐克经不住Underarmour的竞争,开始大裁员
世界最宜居国家:丹麦社会最进步
巴基斯坦发生连环炸弹袭击15死70伤
我想学会游泳 I Want to Learn Swimming
国际英语资讯:Serbias new president urges for regional cooperation
美文赏析:妻子的陶瓷天鹅
“小心地滑倒”?雷人翻译终于有人管了,国家给出公共场所英译标准答案!
国内英语资讯:Xi urges efforts to eradicate extreme poverty
体坛英语资讯:Soccer star Cristiano Ronaldo expected to testify in tax case in Spain
国际英语资讯:British PM May unveils offer on EU citizens after Brexit: BBC
体坛英语资讯:Tianjin Quanjian striker Geuvanio joins Flamengo on loan
国际英语资讯:Spotlight: IS defeats or political motivation behind surge in terror attacks?
国内英语资讯:China Focus: Chinas top legislature opens bimonthly session
国内英语资讯:China willing to maintain coordination with U.S. on Korean Peninsula issue
国内英语资讯:Tibetan cultural delegation highlights education, gender equality during Belgium visit
国际英语资讯:World Bank launches 50 mln USD project to support entrepreneurship in Jordan
国际英语资讯:DPRK urges South Korea to start dialogue without making nuke issue as precondition
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |