In an attempt to sell radio advertising time, this ad claims that radio advertising will make businesses more profitable. The evidence cited is a ten percent increase in business that the Cumquat Cafe has experienced in the year during which it advertised on the local radio station. This argument is unconvincing because two questionable assumptions must be made for the stated evidence to support the authors conclusion.
The first assumption is that radio advertising alone has caused the increase in business at the Cumquat Cafe. This assumption is questionable because it overlooks a number of other factors that might have contributed to the Cumquats success. For example, the Cumquat might have changed owners or chefs; it might have launched a coupon ad campaign in the local print media; or it might have changed or updated the menu. Yet another possibility is that a local competitor went out of business. These are just a few of the factors that could help explain the Cumquats growth. Because the author fails to eliminate these possibilities, the assumption in question need not be accepted.
Even if it is granted that radio advertising is responsible for the Cumquats success, another assumption must be made before we can conclude that radio advertising will result in increased profits for businesses in general. We must also assume that what is true of the Cumquat will likewise be true of most other businesses. But there are all kinds of important differences between cafes and other businesses that could affect how radio audiences react to their advertising. We cannot safely assume that because a small restaurant has benefited from radio advertising, that any and all local businesses will similarly benefit.
In conclusion, it would be imprudent for a business to invest in radio advertising solely on the basis of the evidence presented. To strengthen the conclusion, it must be established that radio advertising was the principal cause of increased business at the Cumquat. Once this is shown, it must be determined that the business in question is sufficiently like the Cumquat, and so can expect similar returns from investment in radio ad time.
14.
Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately and last years graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and the schools in the district should adopt interactive computer instruction throughout the curriculum.
Sample Essay 1:
The argument that the school board should buy more computers and adopt interactive computer instruction is not entirely logically convincing, since it ignores certain crucial assumptions.
First, the argument assumes that the decline of school dropout and the achievements of last years graduates results from the adoption of interactive computer instruction. However, there are several reasons why this might not be true. For example, achievements could have been made in other subjects than the ones with interactive computer instruction. Or last years graduates might not have been given the interactive computer instruction. Or the decline of the rate of dropout could be attributed to stricter discipline applied last year.
Second, even supposing the Nova High Schools decline of the dropout and last years graduates achievements benefit directly from the usage of interactive computer instruction, the success of the instruction in one school may not ensure thesuccess in other schools. If it does not suit other schools, the instruction will not work.
Finally, even if the decline of the rate of dropout and the achievements of the last years graduates are the direct results of the interactive computer instruction, we still do not know whether the school can afford to apply the instructionon all the subjects or to all the students. If the school does not have sufficient fund and has to cut budgets on other projects such as the library, the quality of the schools education will also compromise.
Thus, the argument is not completely sound. The evidence in support of the conclusion that the dropout rate declined and last years graduates made impressive achievements does little to prove the conclusion-that other schools should use a greater portion of their funds to apply the instruction-since it does not address the assumptions I have already raised. Ultimately, the argument might have been strengthened by making it clear that the decline of the dropout rate and the achievements of the graduates are the direct results of interactive computer instruction, that the instruction is also applicable to other schools in the district, and that the instruction is affordable to all the schools in the district.
Sample Essay 2:
The editorial recommends that the school board of Nova High spend a greater portion of available funds on the purchase of additional computers and adopt interactive computer instruction throughout the curriculum. Two reasons are offered in support of this recommendation. First, the introduction of interactive computer instruction in three academic subjects was immediately followed by a decline in the school dropout rate. Second, last years graduates experienced impressive achievements in college. This argument is unconvincing for two reasons.
To begin with, this argument is a classic instance of after this, therefore because of this reasoning. The mere fact that the introduction of interactive computer instruction preceded the impressive performance of recent graduates and the decline in the dropout rate is insufficient to conclude that it was the cause of these events. Many other factors could bring about these same results. For example, the school may have implemented counseling and training programs that bettermeet the needs of students who might otherwise leave school to take jobs. In addition, the school may have introduced programs to better prepare students for college.
Secondly, the author assumes that the impressive achievements of last years graduates bear some relation to the introduction of interactive computer instruction at Nova High. However, no evidence is offered to support this assumption. Lacking evidence that links the achievements of the recent graduates to the interactive instruction, it is presumptuous to suggest that the computer instruction was in some way responsible for the students impressive performance.
In conclusion, the recommendation that Nova High spend a greater portion of available funds on the purchase of additional computers and adopt interactive computer instruction throughout the curriculum is ill-founded. To strengthen this recommendation the author would have to demonstrate that the decline in the dropout rate and the impressive performance of recent graduates came about as a result of the use of computer-interactive instruction. All that has been shown so far is a correlation between these events.
The Guards of People 人民的守护者
Respect Others 尊重他人
Extravagant Spending 奢侈的浪费
一女子在YouTube总部打伤三人后自杀
脸书创始人:在保护用户信息上我们显然犯了错
How to Avoid Post-Holiday Syndrome 如何避免节后综合症
2018年06月英语四级作文范文:医患关系
Fathers Day 父亲节
川普总统称将向美墨边界派遣军队
Protect the Environment 保护环境
World Forest Day 世界森林日
World Health Day 世界卫生日
Spring Festival 春节
西伯利亚购物中心大火造成48人丧生
韩国和朝鲜确定历史性双边峰会日期
Fancy the original or movie ones? 原著还是电影?
The Goal of University Education 大学教育的目标
美法官驳回埃克森美孚对麻省及纽约州诉讼案
昂山素季铁杆支持者当选为缅甸新总统
法国铁路工人罢工
司法部长塞申斯提出加强撞火枪托监管建议
川普总统及夫人在白宫举办复活节滚彩蛋活动
联合国安理可能会派人前往缅甸和孟加拉国视察
The Happiness I Have 我拥有的幸福
Mom, I want to Say To You 妈妈,我想对你说
Fairy Tale 童话
2018年06月英语四级作文范文:限制塑料袋的使用
Languages In Two Sessions 两会语言
中国“天宫一号”残片坠落到南太平洋
俄罗斯RT电视节目将在华盛顿停播
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |