In an attempt to sell radio advertising time, this ad claims that radio advertising will make businesses more profitable. The evidence cited is a ten percent increase in business that the Cumquat Cafe has experienced in the year during which it advertised on the local radio station. This argument is unconvincing because two questionable assumptions must be made for the stated evidence to support the authors conclusion.
The first assumption is that radio advertising alone has caused the increase in business at the Cumquat Cafe. This assumption is questionable because it overlooks a number of other factors that might have contributed to the Cumquats success. For example, the Cumquat might have changed owners or chefs; it might have launched a coupon ad campaign in the local print media; or it might have changed or updated the menu. Yet another possibility is that a local competitor went out of business. These are just a few of the factors that could help explain the Cumquats growth. Because the author fails to eliminate these possibilities, the assumption in question need not be accepted.
Even if it is granted that radio advertising is responsible for the Cumquats success, another assumption must be made before we can conclude that radio advertising will result in increased profits for businesses in general. We must also assume that what is true of the Cumquat will likewise be true of most other businesses. But there are all kinds of important differences between cafes and other businesses that could affect how radio audiences react to their advertising. We cannot safely assume that because a small restaurant has benefited from radio advertising, that any and all local businesses will similarly benefit.
In conclusion, it would be imprudent for a business to invest in radio advertising solely on the basis of the evidence presented. To strengthen the conclusion, it must be established that radio advertising was the principal cause of increased business at the Cumquat. Once this is shown, it must be determined that the business in question is sufficiently like the Cumquat, and so can expect similar returns from investment in radio ad time.
14.
Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately and last years graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and the schools in the district should adopt interactive computer instruction throughout the curriculum.
Sample Essay 1:
The argument that the school board should buy more computers and adopt interactive computer instruction is not entirely logically convincing, since it ignores certain crucial assumptions.
First, the argument assumes that the decline of school dropout and the achievements of last years graduates results from the adoption of interactive computer instruction. However, there are several reasons why this might not be true. For example, achievements could have been made in other subjects than the ones with interactive computer instruction. Or last years graduates might not have been given the interactive computer instruction. Or the decline of the rate of dropout could be attributed to stricter discipline applied last year.
Second, even supposing the Nova High Schools decline of the dropout and last years graduates achievements benefit directly from the usage of interactive computer instruction, the success of the instruction in one school may not ensure thesuccess in other schools. If it does not suit other schools, the instruction will not work.
Finally, even if the decline of the rate of dropout and the achievements of the last years graduates are the direct results of the interactive computer instruction, we still do not know whether the school can afford to apply the instructionon all the subjects or to all the students. If the school does not have sufficient fund and has to cut budgets on other projects such as the library, the quality of the schools education will also compromise.
Thus, the argument is not completely sound. The evidence in support of the conclusion that the dropout rate declined and last years graduates made impressive achievements does little to prove the conclusion-that other schools should use a greater portion of their funds to apply the instruction-since it does not address the assumptions I have already raised. Ultimately, the argument might have been strengthened by making it clear that the decline of the dropout rate and the achievements of the graduates are the direct results of interactive computer instruction, that the instruction is also applicable to other schools in the district, and that the instruction is affordable to all the schools in the district.
Sample Essay 2:
The editorial recommends that the school board of Nova High spend a greater portion of available funds on the purchase of additional computers and adopt interactive computer instruction throughout the curriculum. Two reasons are offered in support of this recommendation. First, the introduction of interactive computer instruction in three academic subjects was immediately followed by a decline in the school dropout rate. Second, last years graduates experienced impressive achievements in college. This argument is unconvincing for two reasons.
To begin with, this argument is a classic instance of after this, therefore because of this reasoning. The mere fact that the introduction of interactive computer instruction preceded the impressive performance of recent graduates and the decline in the dropout rate is insufficient to conclude that it was the cause of these events. Many other factors could bring about these same results. For example, the school may have implemented counseling and training programs that bettermeet the needs of students who might otherwise leave school to take jobs. In addition, the school may have introduced programs to better prepare students for college.
Secondly, the author assumes that the impressive achievements of last years graduates bear some relation to the introduction of interactive computer instruction at Nova High. However, no evidence is offered to support this assumption. Lacking evidence that links the achievements of the recent graduates to the interactive instruction, it is presumptuous to suggest that the computer instruction was in some way responsible for the students impressive performance.
In conclusion, the recommendation that Nova High spend a greater portion of available funds on the purchase of additional computers and adopt interactive computer instruction throughout the curriculum is ill-founded. To strengthen this recommendation the author would have to demonstrate that the decline in the dropout rate and the impressive performance of recent graduates came about as a result of the use of computer-interactive instruction. All that has been shown so far is a correlation between these events.
低油价危及俄中天然气合约经济效益
2015年新编五年级下册英语暑假作业试题(有答案)
谷歌重组 母公司取名字母表
外研版五年级下册英语暑假作业2015
小学五年级暑假作业英语答案2015
2015学年六年级英语下册暑假作业试卷
该带哪些电子产品去度假
人民币能否跟上中国崛起步伐
2015年五年级英语下册暑假作业题(快乐暑假)
海航班机遇“晴空颠簸”
15六年级英语下期暑假作业试题(新路径英语)
希腊有望本周达成860亿欧元纾困协议
2015人教版六年级英语下学期暑假作业试题
2015学期五年级下册英语暑假作业试卷(冀教版)
2015人教版六年级英语暑假作业练习试题(含答案)
线上下线大合体 阿里巴巴283亿注资苏宁
中国央行宣布人民币贬值1.9%
英媒批小七咬奶嘴 小贝愤怒发文回击
希拉里向法院申明相关电邮已全部上交
还在用LOL?说明你老了!
20项逐渐被遗忘的传统技能
阿里巴巴与苏宁展开战略合作
15年小学六年级英语暑假作业试卷(译林版)
俄罗斯经济出现六年来最大幅度萎缩
还在为倒时差烦恼吗?智能睡眠眼罩来帮你
人民币“汇率中间价”趋市场化
旅行中常犯的错误
2015年雁江区六年级英语暑假作业题
黄金失去魅力的七个理由
务实新加坡应包容更多诗意
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |