28. This argument is untenable for two reasons. First, the claim that high-quality ads
are used to promote tow-quality products is unsupported empirically and by common
sense. Second, undue attention by schools to consumerism is unnecessary and
inappropriate, especially for younger students.
Regarding the first reason, empirical evidence does not suggest that high-quality
advertising is used to promote low-quality products. To the contrary, companies that
produce low-quality products seem to resort to low-budget, poor-quality ads, especially
in broadcast media. Firms that take pride in the quality of their products are far more
likely also to produce ads they can be proud of. Furthermore, high-quality products are
more likely to succeed in the marketplace and thereby generate the revenues needed to
ensure high production value in advertising.
As for the second reason, it is not the job of our schools to breed legions of smart
shoppers. Teachers should devote class time to examining the market place of ideas, no
that of consumer goods and services, which students spend sufficient time examining
outside the classroom. Admittedly consumerism and advertising may be appropriate
topics for college-level marketing and psychology courses. However, undue focus on
media and materialism may give younger students a distortedly harrow view of the
world as little more than a flea market. Additionally, revealing the deceptive side of the
advertising business may breed unhealthy cynicism among youngsters, who need
positive messages, not negative ones, during their formative years.
In sum, the premise that high-quality ads tout low-quality products is specious at
best; in any event, for schools to provide extensive training in consumerism would be to
assign them an inappropriate role and to foster in impressionable minds a distortedly
narrow and unhealthy view of the world.
中考英语满分作文:心灵深处的音乐
初三英语作文精彩开头
初三英语作文:英文书信中的致谢用语
初三英语作文:英语作文关于爸爸 My Father(我的爸爸)
初三英语作文:怎样写海报
中考英语作文:关于五一假期的英语作文
初三英语作文:普及普通话的必要性
中考英语满分作文:你长大以后要做什么
初三英语作文:影讯《一个也不能少》
中考英语满分作文:介绍你的学校
中考英语作文:我一天的学习生活
初三英语作文:与外国人交流假日出行
初三英语作文:邀请信范例
初三英语作文:英语作文的文章的结尾
初三英语作文精彩结尾
初三英语作文:My brother(我的哥哥)
中考英语满分作文:英语作文的文章的正文
初三英语作文:太阳和地球
初三英语作文:How To Be A Happy Kid如何做个快乐的孩子
初三英语作文:我一天的学习生活
中考英语满分作文:Movies and Books 电影和书
中考英语满分作文:我的秘密梦想
初三英语作文:开车旅行A Trip by Car
中考英语满分作文:我家的小狗 My Little Dog
中考英语满分作文:我是怎样过周末的
中考英语满分作文:第一次去麦当劳
中考英语满分作文:我的妈妈英语作文 - My mother
中考英语书面表达易错表达大全2
中考英语满分作文:好邻居英语作文-Good Neighbours
初三英语作文:我的哥哥(My brother)
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