37.
The author rejects the claim that the loud engine noise of American-made Motorcycle X appeals to the manufacturers customers and explains why they are not attracted to quieter, foreign-made imitations. The authors rejection is based on two reasons. First, the author points out that foreign cars tend to be quieter than similar American-made cars, yet they sell just as well. Secondly, the author claims that ads for Motorcycle X do not emphasize its engine noise; instead, the ads highlight its durability and sleek lines, and employ voice-overs of rock music rather than engine roar. In my view, these reasons do not establish that the quieter engines of the foreign imitations fail to account for their lack of appeal.
To begin with, the first reason rests on the assumption that what automobile customers find appealing is analogous to what motorcycle customers find appealing. This assumption is weak, since although there are points of comparison between automobiles and motorcycles, there are many dissimilarities as well. For example, headroom, smooth ride, and quiet engines are usually desirable qualities in a car. However, headroom is not a consideration for motorcycle customers; and many motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The same may be true of engine noise; it is possible that motorcyclists like what loud engine noise adds to the experience of motorcycle riding.
The authors second reason is also problematic. Although the engine noise of Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow that engine noise is not an important selling feature. Because Motorcycle X has been manufactured in the U.S. for over 70 years, its reputation for engine noise is probably already well known and need not be advertised. Moreover, the advertisers might use rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or even simulating, its loud engine noise.
In conclusion, this author has not provided convincing reasons for rejecting the claim that quieter engines make foreign-made motorcycles less popular. The authors analogy involving foreign car sales is weak, and the claim about Motorcycle X advertisements misses the purpose of including rock music in the ads.
38.
The author of this article argues that, to reverse declining revenues from campus housing rentals, campus housing officials should decrease the number of available housing units and reduce rent prices on the units. The authors line of reasoning is that fewer available units will limit supply while lower rents will increase demand, thereby improving overall occupancy rates, and that the resulting increase in occupancy rates will, in turn, boost revenues for the campus. This reasoning is unconvincing for several reasons.
To begin with, the author assumes that boosting occupancy rates will improve revenues. All other factors remaining unchanged, this would be the case. However, the author proposes reducing both the supply of units and their rental prices. Both of these actions would tend to reduce revenues. The author provides no evidence that the revenue-enhancing effect of a higher occupancy rate will exceed the revenue-decreasing effect of reduced supply and price. Without such evidence, the argument is unconvincing.
Secondly, the author assumes that lowering rents will lead to higher revenues by increasing demand. However, it is possible that demand would decrease, depending on the extent of the rent reduction as well as other factors―such as overall enrollment and the supply and relative cost of off-campus housing. Moreover, even if demand increases by lowering rents, revenues will not necessarily increase as a result. Other factors, such as maintenance and other costs of providing campus housing units and the reduced supply of rental units might contribute to a net decrease in revenue.
Thirdly, in asserting that lowering rental rates will increase demand, the author assumes that current rental rates are causing low demand. However, low demand for student housing could be a function of other factors. For instance, the student housing units may be old and poorly maintained. Perhaps students find the campus housing rules oppressive, and therefore prefer to live off-campus; or perhaps enrollments are down generally, affecting campus housing occupancy.
In conclusion, the author of this editorial has not argued effectively for a decrease in the number of available campus housing units and a reduction in rental rates for those units. To strengthen the argument, the author must show that a rent reduction will actually increase demand, and that the revenue-enhancing effect of greater demand will outweigh the revenue-reducing effect of a smaller supply and of lower rental rates.
2012-2013年北京市东城部分外区学校招生对比
2011-2013年北京市海淀区中考成绩5分段对比
2013年北京市房山区中考分数段(官方版)
2013年北京市朝阳区中考5分段(官方版)
北京2013中考统招录取通知书30日发布
北京市海淀区“名额推荐”计划数与实录数有差异
北京市八中2013年中考录取分数线预测(择校)
玩转词汇--突破初中英语学习的最大瓶颈
2012-2013年北京市朝阳区各高校招生计划对比
2013北京中考招生录取分三阶段进行 提招录取本周结束
北京市2013年中招住宿生与走读生分别录取
2011-2013年北京市西城区中考成绩5分段对比
2011-2013年北京市朝阳区中考成绩5分段对比
2012北京中考分数线汇总
2012-2013年北京市东城区中考成绩5分段对比
2013北京中考招生录取分数优先
2013年北京中考海淀区高校招生录取分数线预测
北京市部分示范高中预录线下降五六分
北京人大附中预录取分数线为540分
2013年北京市东城部分学校跨区录取分数线预测
北京市2013年中考提招录取结束
北京市2013年中考招生136所学校将进行补录
2012年北京西城区部分高中录取分数线
北京市东城区2012北京中考分数线
2013年北京中考朝阳区高校招生录取分数线预测
北京市2013中招统招开始初录 30日始邮寄录取通知书
北京2013中考录取分数线查询时间
2013北京市海淀区示范高中中考分数线预测(犬父版)
2013年北京中考西城区高校招生录取分数线预测
北京市27所示范校2013年中考分数线公布
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |