GMAT考试写作指导：Argument范文三六

　　34. In this argument the author concludes that the Easy Credit Company would gain

　　several advantages over its competitors by donating a portion of its profits to a well-

　　known environmental organization in exchange for the use of the organizations logo on

　　their credit card. The author reaches this conclusion on the basis of a recent poll that

　　shows widespread public concern about environmental issues. Among the advantages of

　　this policy, the author foresees an increase in credit card use by existing customers, the

　　ability to charge higher interest rates, and the ability to attract new customers. While the

　　authors argument has some merit, it suffers from two critical problems.

　　To begin with, the author assumes that the environmental organization whose logo

　　is sought is concerned with the same environmental issues about which the poll shows

　　widespread concern. However, the author provides no evidence that this is the case. It is

　　possible that very few credit-card users are concerned about the issues that are the

　　organizations areas of concern; if so, then it is unlikely that the organizations logo

　　would attract much business for the Easy Credit Company.

　　Next, the author assumes that the publics concern about environmental issues

　　will result in its taking steps to do something about the problem―in this case, to use the

　　Easy Credit Company credit card. This assumption is unsupported and runs contrary to

　　experience. Also, it is more reasonable to assume that people who are concerned about a

　　particular cause will choose a more direct means of expressing their concern.

　　In conclusion, the authors argument is unconvincing as it stands. To strengthen

　　the argument, the author must show a positive link between the environmental issues

　　about which the public has expressed concern and the issues with which this particular

　　environmental organization is concerned. In addition, the author must provide evidence

　　to support the assumption that concern about a problem will cause people to do

　　something about the problem.