The following appeared in an article in a consumer-products magazine. Two of todays best-selling brands of full-strength prescription medication for the relief of excess stomach acid, Acid-Ease and Pepticaid, are now available in milder nonprescription forms. Doctors have written 76 million more prescriptions for full-strength Acid-Ease than for full-strength Pepticaid. So people who need an effective but milder nonprescription medication for the relief of excess stomach acid should choose Acid-Ease. Discuss how well reasoned... etc.
This ad recommends non-prescription Acid-Ease over non-prescription Pepticaid for relief of excess stomach acid. The only reason offered is that doctors have written 76 million more prescriptions for the full-strength prescription form of Acid-Ease than for full-strength Pepticaid. While this reason is relevant, and provides some grounds for preferring Acid-Ease over Pepticaid, it is insufficient as it stands because it depends on three unwarranted assumptions.
The first assumption is that the prescription form of Acid-Ease is more popular among doctors. But this might not be the case, even though doctors have written 76 million more prescriptions for Acid-Ease. Acid-Ease may have been available for several more years than Pepticaid; and in the years when both products were available, Pepticaid might have actually been prescribed more often than Acid-Ease.
The second assumption is that doctors prefer the prescription form of Acid-Ease for the reason that it is in fact more effective at relieving excess stomach acid.
However, doctors may have preferred Acid-Ease for reasons other than its effectiveness. Perhaps Acid-Ease is produced by a larger, more familiar drug company or by one that distributes more free samples. For that matter, the medical community may have simply been mistaken in thinking that Acid-Ease was more effective. In short, the number of prescriptions by itself is not conclusive as to whether one product is actually better than another.
The third assumption is that the milder non-prescription forms of Acid-Ease and Pepticaid will be analogous to the full-strength prescription forms of each. But this might not be the case. Suppose for the moment that the greater effectiveness of prescription Acid-Ease has been established; even so, the non-prescription form might not measure up to non-prescription Pepticaid. This fact must be established independently.
In conclusion, this ad does not provide enough support for its recommending non-prescription Acid-Ease over non-prescription Pepticaid. To strengthen its argument, the promoter of Acid-Ease would have to show that the comparison between the number of prescriptions is based on the same time period; its effectiveness is the main reason more doctors have prescribed it, and the comparative effectiveness of the two non-prescription forms is analogous to that of the prescription forms.
香烟盒大变样 “素颜”包装减少诱惑
NASA首次发现土星卫星中含有氧气
威廉王子未婚妻凯特订婚长裙惨遭山寨
北京奥运闭幕式:贝克汉姆“领衔”伦敦8分钟
双语欣赏:温总理诗作《仰望星空》
美国人视角:享受奥运,向中国学习
你正确选择“每日五果蔬”了吗?
台湾学生数学成绩全球排名第一
奥运篮球运动员将被“随位安保”
大小贾斯汀共享“恋爱秘籍”:冷静承诺
威廉王子婚礼将拍3D电影 与百姓分享
走马观花看美国:芝加哥繁华下的另一面
最新研究挑战传统:男生学理科未必有优势
阿凡达发光树或成真 未来可代替路灯
玛丽亚凯莉带孕大秀59美元平价钻戒
20世纪最无聊一天:1954年4月11日
巴基斯坦女运动员:参加奥运就是梦想成真
印度:个人奥运首金 举国同庆
澳大利亚青年欲破世界最长说唱纪录
奥运英语:体操项目对话欣赏
双语:未来“台湾塔”
韩电视台曝光奥运开幕式遭谴责
台湾女孩获杀入世界最好工作11强
学礼仪 迎奥运
巴西男足教练:“奥运会夺金比世界杯夺冠难”
“跳水沙皇”萨乌丁:北京奥运会没有遗憾
林赛罗韩感恩节奢侈品店大“血拼”
奥运赛场上的妈妈级选手
双语:新加坡国旗印上短裤惹争议
刘欢、莎拉•布莱曼将演唱奥运主题歌
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |