5. A newspaper publisher is recommending that the price of its paper, The Mercury,
be reduced below the price of a competing newspaper, The Bugle. This
recommendation responds to a severe decline in circulation of The Mercury during the
5-year period following the introduction of The Bugle. The publishers line of reasoning
is that lowering the price of The Mercury will increase its readership, thereby increasing
profits because a wider readership attracts more advertisers. This line of reasoning is
problematic in two critical respects.
While it is clear that increased circulation would make the paper more attractive to
potential advertisers, it is not obvious that lowering the subscription price is the most
effective way to gain new readers. The publisher assumes that price is the only factor
that caused the decline in readership. But no evidence is given to support this claim.
Moreover, given that The Mercury was the established local paper, it is unlikely that
such a mass exodus of its readers would be explained by subscription price alone.
There are many other factors that might account for a decline in The Mercurys
popularity. For instance, readers might be displeased with the extent and accuracy of its
news reporting, or the balance of local to other news coverage. Moreover, it is possible
The Mercury has recently changed editors, giving the paper a locally unpopular political
perspective. Or perhaps readers are unhappy with the papers format, the timeliness of
its feature articles, its comics or advice columns, the extent and accuracy of its local
event calendar, or its rate of errors.
In conclusion, this argument is weak because it depends on an oversimplified
assumption about the causal connection between the price of the paper and its
popularity. To strengthen the argument, the author must identify and explore relevant
factors beyond cost before concluding that lowering subscription prices will increase
circulation and, thereby, increase advertising revenues.
高一英语语法惯用法:aunt与uncle
高一英语作文:我曾认识的一个人
高一英语单词汇总-上(下) Unit5
高一满分英语作文范文:外表重要吗
高一英语语法惯用法:“交通拥挤”与“红茶”
高一英语语法惯用法:是any not还是not any
高一英语单词汇总-上(下) Unit 2
高一英语语法惯用法:be probable习惯上不与不定式结构连用
高一英语语法惯用法:why not习惯上不与过去时间状语连用
高一英语语法惯用法:be late for还是be late with
高一英语作文范文汇总
高一英语单词汇总-上(下) Unit8
【高一英语】语法:数词的用法详解
高一英语语法惯用法:这个if从句要用什么时态
高一英语作文范文:如何维持友谊
高一英语语法惯用法:anything可用于人吗
高一英语作文范文:My birthday party
高一英语语法惯用法:call惯用法小议
高一英语作文范文:On the Way to School
高一英语作文范文:On the Internet
高一英语作文范文:军训日子
高一英语语法惯用法:类似hope sb to do sth的15个易错结构
【高一英语】语法:倍数的用法讲解
高一英语单词汇总-上(下) Unit7
高一英语语法惯用法:black tea还是red tea
高一英语语法惯用法:at a meeting还是in a meeting
高一英语语法惯用法:asleep的用法习惯
优秀高一英语作文范文汇总
高一英语作文范文:My Photo Album
高一学生如何自主学习英语语法
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |