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GMAT考试写作指导:Argument范文八五

发布时间:2016-03-02  编辑:查字典英语网小编

  5. A newspaper publisher is recommending that the price of its paper, The Mercury,

  be reduced below the price of a competing newspaper, The Bugle. This

  recommendation responds to a severe decline in circulation of The Mercury during the

  5-year period following the introduction of The Bugle. The publishers line of reasoning

  is that lowering the price of The Mercury will increase its readership, thereby increasing

  profits because a wider readership attracts more advertisers. This line of reasoning is

  problematic in two critical respects.

  While it is clear that increased circulation would make the paper more attractive to

  potential advertisers, it is not obvious that lowering the subscription price is the most

  effective way to gain new readers. The publisher assumes that price is the only factor

  that caused the decline in readership. But no evidence is given to support this claim.

  Moreover, given that The Mercury was the established local paper, it is unlikely that

  such a mass exodus of its readers would be explained by subscription price alone.

  There are many other factors that might account for a decline in The Mercurys

  popularity. For instance, readers might be displeased with the extent and accuracy of its

  news reporting, or the balance of local to other news coverage. Moreover, it is possible

  The Mercury has recently changed editors, giving the paper a locally unpopular political

  perspective. Or perhaps readers are unhappy with the papers format, the timeliness of

  its feature articles, its comics or advice columns, the extent and accuracy of its local

  event calendar, or its rate of errors.

  In conclusion, this argument is weak because it depends on an oversimplified

  assumption about the causal connection between the price of the paper and its

  popularity. To strengthen the argument, the author must identify and explore relevant

  factors beyond cost before concluding that lowering subscription prices will increase

  circulation and, thereby, increase advertising revenues.   

  

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