The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.
Discuss how well reasoned . . . etc.
Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The authors recommendation is problematic for several reasons.
First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.
Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the authors argument.
Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.
In conclusion, the authors belief that adding additional recreational facilities will increase Take Hearts membership is ill-founded. To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.
2019届长沙一中高三5次月考英语试题答案
2018学年七年级英语下册:Unit 8综合水平测试答案
2017宁夏高考英语真题及答案解析(word版)
2017黑龙江高考英语真题及答案解析(word版)
2017天津高考英语真题及答案解析(word版)
2018天津高考英语真题及答案(word版)
2017山东高考英语真题及答案解析(word版)
2018学年人教版七年级英语下册 Unit 9 达标测试题答案
2017-2018学年七年级英语下册:Unit 9综合水平测试
2017新疆高考英语真题及答案解析(word版)
2018学年人教版七年级英语下册 Unit 9 达标测试题
2018学年人教版七年级英语下册 Unit 3 达标测试题
2018学年人教版七年级英语下册 Unit 4 达标测试题答案
2019届四川省凉山州高中毕业班第二次诊断性检测英语试题
2019届长沙一中高三5次月考英语试题
2018学年人教版七年级英语下册 Unit 3 达标测试题答案
2017海南高考英语真题及答案解析(word版)
2019届衡水金卷高三第三次联合质量测评英语试题
2018全国Ⅰ英语高考真题及答案(word版)
2019届浙江温州苍南县巨人中学高三上第一次月考英语试题
I’m going to study computer science同步检测6
2018北京高考英语真题及答案(word版)
2017陕西高考英语真题及答案解析(word版)
2018学年人教版七年级英语下册 Unit 10 .达标测试题答案
2018全国Ⅱ英语高考真题及答案(word版本)
2017江苏高考英语真题及答案解析(word版)
2020届郴州市三中新高三暑期第一次月考英语试题答案
2020届郴州市三中新高三暑期第一次月考英语试题
2019届高考英语模拟试题(新课标Ⅲ)
2018学年人教版七年级英语下册 Unit 2 达标测试题答案
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |