The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.
Discuss how well reasoned . . . etc.
Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The authors recommendation is problematic for several reasons.
First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.
Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the authors argument.
Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.
In conclusion, the authors belief that adding additional recreational facilities will increase Take Hearts membership is ill-founded. To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.
你患上“年关焦虑症”了吗?
难民潮或终结“默克尔时代”
纯正英音演讲,除了女王,还有凯特!
中国版“精准医疗”计划将启动
伯南克2013年普林斯顿毕业演讲
席卷全球的“卖萌挥手”
上大学为了找老公的Mrs degree
冬眠式恋爱:一恋爱就失踪
威廉王子登上中国综艺节目 宣传保护野生动物
胸脯和睡眠有啥关系?
哥们儿相约mancation
马拉拉在联合国青年大会的精彩演讲
面对熊孩子 父母说过的那些逗比谎言
一周热词回顾(1.9-1.17)
不可忽视的“小数据”
“校花”的正确说法
新表情“摊手耸肩”
减少吃肉的“忌肉主义者”
“花美男”靠边儿 “木匠美男”来了
最新初一英语寒假作业参考答案
英国首相撰文:永恒的莎士比亚
日本经济陷入“五次探底”衰退
习近平在亚太经合组织工商领导人峰会上的演讲(双语)
上千万枚“猴币”一宿抢光
不敢吃没吃过的食物?你有新事物恐惧症
“厨房水槽”背后隐藏何意?
双11狂购之后只能“吃土”?
中老年的“灰发离婚变革”
习近平主席2016年新年贺词(双语全文)
习近平英国议会发表讲话 引莎士比亚名言
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |