The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.
Discuss how well reasoned . . . etc.
Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The authors recommendation is problematic for several reasons.
First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.
Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the authors argument.
Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.
In conclusion, the authors belief that adding additional recreational facilities will increase Take Hearts membership is ill-founded. To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.
掌握三类基本词汇 顺利通过雅思考试
每日雅思词汇:cut短语
雅思热门词汇细解读(六)
每日雅思词汇:各种围巾的说法
每日雅思词汇:电脑及网络
每日雅思词汇:扑克牌相关词汇
每日雅思词汇:多变的情绪
每日雅思词汇:宰客 rip off
每日雅思词汇:中国作家莫言获诺贝尔文学奖
每日雅思词汇:各种水
每日雅思词汇:教育等级
每日雅思词汇:烧烤中的美食
每日雅思词汇:描述人物性格的单词
每日雅思词汇:电影制作人员
每日雅思词汇:各种虫子的英文说法
每日雅思词汇:各种派对
雅思学术词汇练习(2)
每日雅思词汇:留学生活中的常用词汇
雅思写作易错词:Such as、for example
雅思热门词汇细解读(三)
每日雅思词汇:各种爱的表达词汇
每日雅思词汇:莫言作品大盘点
每日雅思词汇:window的相关搭配
每日雅思词汇:美国总统的选举方法
雅思热门词汇细解读(五)
雅思分类词汇:简历词汇大全
雅思学术词汇练习(1)
雅思分类词汇:体育-田径
雅思分类词汇:爱好、购物词汇
每日雅思词汇:恶劣天气的表达
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