The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.
Discuss how well reasoned . . . etc.
Because Take Heart Fitness Center experienced a 12 percent increase in member usage as a result of opening a new swimming pool last summer, the author recommends the addition of new recreational facilities in subsequent years as a means of increasing membership in Take Heart. The authors recommendation is problematic for several reasons.
First, and foremost, the author assumes that an increase in member usage portends an increase in membership. This assumption may hold true in some cases. However, it is unlikely to hold true in the case at hand, because it is reasonable to expect that members would visit the fitness center to inspect and try out the new swimming pool. This would account for the increase in usage. However, since the author provides no evidence that this new rate of usage was sustained, the abrupt increase in usage provides little evidence that the addition of facilities such as the pool will attract new members.
Second, the author assumes that the addition of the swimming pool was responsible for the increase in member usage. However, the only evidence for this claim is insufficient to establish the causal claim in question. While temporal precedence is one of the conditions required to establish a causal relationship between two events, by itself it is not a sufficient condition. Consequently, it is possible that the addition of the pool was unrelated to the increase in usage in the manner required by the authors argument.
Finally, the author has provided no evidence to support the contention that Take Heart will be the only center in the area to offer a wide range of activities to its members and thus have a competitive advantage in the fitness market.
In conclusion, the authors belief that adding additional recreational facilities will increase Take Hearts membership is ill-founded. To strengthen the argument the author would have to provide evidence that member usage is reliable indicator of new membership. Additionally, it would be necessary to show that the cause of the increase in usage was the opening of the new pool.
2017届高考英语一轮复习顶尖学案:必修1 Unit 2 Heroes 英雄(北师大版)
2017高考英语人教版一轮学案:必修二 Unit3 Computers
2017高考英语人教版一轮学案:必修四 Unit1 Women of achievement
2017高考英语人教版一轮学案:必修三 Unit2 Healthy eating
2017高考英语人教版一轮学案:必修四 Unit2 Working the land
2017高考英语人教版一轮学案:必修三 Unit5 Canada — “The True North”
2017高考英语人教版一轮学案:选修八 Unit1 A land of diversity
2017高考英语人教版一轮学案:必修一 Unit1 Friendship
2017高考英语人教版一轮学案:必修二 Unit4 Wildlife protection
2017高考英语人教版一轮学案:必修五 Unit3 Life in the future
2017届高考英语一轮复习顶尖学案:必修3 Unit 7 The Sea 海洋(北师大版)
2017高考英语人教版一轮学案:选修七 Unit2 Robots
2017高考英语人教版一轮学案:选修八 Unit5 Meeting your ancestors
2017高考英语人教版一轮学案:必修三 Unit1 Festivals around the world
2010届高三英语一轮复习必备精品同步练习:Module7 unit3
2017高考英语人教版一轮学案:必修二 Unit5 Music
2017高考英语人教版一轮学案:必修一 Unit4 Earthquakes
2017高考英语人教版一轮学案:选修六 Unit1 Art
2017高考英语人教版一轮学案:必修三 Unit3 The Million Pound Bank Note
2017高考英语人教版一轮学案:必修五 Unit1 Great scientists
银监会印发风控指导意见
2017高考英语人教版一轮学案:必修五 Unit4 Making the news
2017届高考英语一轮复习顶尖学案:必修1 Unit 3 Celebration 庆祝(北师大版)
2017高考英语人教版一轮学案:选修六 Unit2 Poems
2017高考英语人教版一轮学案:必修四 Unit4 Body language
Going nuclear?
2017高考英语人教版一轮学案:必修二 Unit2 The Olympic Games
2017高考英语人教版一轮学案:选修八 Unit4 Pygmalion
2017高考英语人教版一轮学案:必修五 Unit2 The United Kingdom
2017高考英语人教版一轮学案:选修七 Unit1 Living well
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |