The following appeared as part of an article in the business section of a local newspaper.
Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customerssome say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.
Discuss how well reasoned... etc.
The author rejects the claim that the loud engine noise of American-made Motorcycle X appeals to the manufacturers customers and explains why they are not attracted to quieter, foreign-made imitations. The authors rejection is based on two reasons. First, the author points out that foreign cars tend to be quieter than similar American-made cars, yet they sell just as well. Secondly, the author claims that ads for Motorcycle X do not emphasize its engine noise; instead, the ads highlight its durability and sleek lines, and employ voice-overs of rock music rather than engine roar. In my view, these reasons do not establish that the quieter engines of the foreign imitations fail to account for their lack of appeal.
To begin with, the first reason rests on the assumption that what automobile customers find appealing is analogous to what motorcycle customers find appealing. This assumption is weak, since although there are points of comparison between automobiles and motorcycles, there are many dissimilarities as well. For example, headroom, smooth ride, and quiet engines are usually desirable qualities in a car. However, headroom is not a consideration for motorcycle customers; and many motorcycle riders specifically want an exciting, challenging ride, not a smooth one. The same may be true of engine noise; it is possible that motorcyclists like what loud engine noise adds to the experience of motorcycle riding.
The authors second reason is also problematic. Although the engine noise of Motorcycle X is not explicitly touted in advertisements, it does not necessarily follow that engine noise is not an important selling feature. Because Motorcycle X has been manufactured in the U.S. for over 70 years, its reputation for engine noise is probably already well known and need not be advertised. Moreover, the advertisers might use rock music on Motorcycle X ad soundtracks for the specific purpose of suggesting, or even simulating, its loud engine noise.
In conclusion, this author has not provided convincing reasons for rejecting the claim that quieter engines make foreign-made motorcycles less popular. The authors analogy involving foreign car sales is weak, and the claim about Motorcycle X advertisements misses the purpose of including rock music in the ads.
不开心就狂吃?与你的童年经历有关!
印度囚犯餐厅开业 卫生礼貌评价高
《少年时代》获好评 有望问鼎奥斯卡
求职男女如何在面试时使用平板电脑
老外搞笑:当《西游记》遇上《小苹果》(中英混唱)
柔情铁汉:待我胡子及腰借你插花可好?
英国4岁男孩念亡父 每日作画寄哀思
奥巴马妻女观看演唱会 沦为粉丝“人肉背景”
雷军曝小米4参数 外形更像iPhone
哈萨克排球美少女 走红惹队友不满
逃离现代生活 不插电的夏令营
魔力失效 哈利波特扮演者赴美被拒
蹭蹭你! 斑纹猫和小马的奇妙友情
美国英勇斗牛犬 火场救失聪男孩
加拿大女镇长踩到蜂窝 被蛰身亡
百度研发自动驾驶车 对抗中国式路况
英国小王子18岁照片出炉:未来乔治是男神!
克林顿或不愿希拉里当选总统 惧怕“第一先生”束缚
中国重男轻女到什么程度?
如何让男人快乐 vs 如何让女人快乐
应对最刁钻面试问题的18个机智回答
老外退休后每天都做什么?
女士特权:中国商场推出女用加宽型停车位
iPhone销售强劲提振苹果利润
传奥巴马加州沙漠购豪宅
吻别,祈祷:马航MH17遇难者生前最后几小时
重庆苹果新店欢庆:未来还有一大波惊喜
说走就走的旅行:情侣改造房车游欧洲
国航飞行员秀英语 逼疯美国空管
美国加州遭罕见雷电袭击 1死13伤
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |