The following appeared in a memo from the customer service division to the manager of Mammon Savings and Loan.
We believe that improved customer service is the best way for us to differentiate ourselves from competitors and attract new customers. We can offer our customers better service by reducing waiting time in teller lines from an average of six minutes to an average of three. By opening for business at 8:30 instead of 9:00, and by remaining open for an additional hour beyond our current closing time, we will be better able to accommodate the busy schedules of our customers. These changes will enhance our banks image as the most customer-friendly bank in town and give us the edge over our competition.
Discuss how well reasoned... etc.
The customer-service division of Mammon Savings and Loan recommends that the best way for the bank to attract new customers and differentiate itself from its competitors is to improve its service to customersspecifically, by reducing waiting time in teller lines, opening for business 30 minutes earlier, and closing an hour later. These improvements, it is argued, will give the bank the edge over its competitors and make it appear more customer-friendly. For the most part this recommendation is well-reasoned; a few concerns must be addressed, however.
First, the author assumes that Mammons competitors are similar to Mammon in all respects other than the ones listed. In fact, Mammons competitors may be more conveniently located to customers, or offer other services or products on more attractive terms than Mammon. If so, Mammon may not gain the edge it seeks merely by enhancing certain services.
Secondly, the author assumes that the proposed improvements will sufficiently distinguish Mammon from its competitors. This is not necessarily the case. Mammons competitors may already offer, or may plan to offer, essentially the same customer-service features as those Mammon proposes for itself. If so, Mammon may not gain the edge it seeks merely by enhancing these services.
Thirdly, the author assumes that Mammon can offer these improved services without sacrificing any other current features that attract customers. In fact, Mammon may have to cut back other services or offer accounts on less attractive terms, all to compensate for the additional costs associated with the proposed improvements. By rendering its other features less attractive to customers, Mammon may not attain the competitive edge it seeks.
In conclusion, Mammons plan for attracting new customers and differentiating itself from its competitors is only modestly convincing. While improvements in customer service generally tend to enhance competitiveness, it is questionable whether the specific improvements advocated in the recommendation are broad enough to be effective.
第一时间发布四级作文范文(恩波版)
日积月累:大学英语四级范文背诵50篇(02)
四级写作之段落写法标准
大学英语作文高分版
备考:“七大原则”让你玩转写作
英语四级考试写作应急措施
昂立版:英语四级作文范文
四级写作速成模板
日积月累:大学英语四级范文背诵50篇(01)
名师指导:大学英语四级考试之写作方法
大学英语四级写作最后策略
大学英语四级作文满分版
大学英语四级押题作文十篇
新世界:英语作文范文
英语四级段落写作基本理论与技巧
四级作文预测:邀请信
名师指导:写作翻译解题策略
英语考试作文点评
四级写作话题预测及范文(二)
北京:英语作文范文
从评分标准看如何准备四级写作
英语四级考试作文满分范文
英语四级完型填空考前必练及全面解析
搞定写作的七大原则
四级作文话题预测之醉酒驾车
英语作文过关经典句型
名师辅导:大学英语四级写作备考指南
英语作文布局常用八种句型
写作考前最后10篇模拟文章
英语四级作文考前押题:长假到底该多长
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |