12. The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area.
Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two-thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store.
Discuss how well reasoned... etc.
The conclusion of this argument is that advertising the reduced price of selected items in the Daily Gazette will result in increased sales overall. To support it, the author cites an informal poll conducted by sales clerks when customers purchased advertised items. Each time one or more of the advertised items was sold, the clerks asked whether the customer had read the ad. It turned out that two-thirds of 200 shoppers questioned said that they had read the ad. In addition, of those who reported reading the ad, more than half spent over $100 in the store. This argument is unconvincing for two reasons.
To begin with, the authors line of reasoning is that the advertisement was the cause of the purchase of the sale items. However, while the poll establishes a correlation between reading the ad and purchasing sale items, and also indicates a correlation, though less significantly, between reading the ad and buying non-sale items, it does not establish a general causal relationship between these events. To establish this relationship, other factors that could bring about this result must be considered and eliminated. For example, if the four days during which the poll was conducted preceded Thanksgiving and the advertised items were traditionally associated with this holiday, then the results of the poll would be extremely biased and unreliable.
Moreover, the author assumes that the poll indicates that advertising certain sale will cause a general increase in sales. But the poll does not even address the issue of increased overall sales; it informs us mainly that, of the people who purchased sales items, more had read the ad than not. A much clearer indicator of the ads effectiveness would be a comparison of overall sales on days the ad ran with overall sales on otherwise similar days when the ad did not run.
In sum, this argument is defective mainly because the poll does not support the conclusion that sales in general will increase when reduced-price products are advertised in the Daily Gazette. To strengthen the argument, the author must, at the very least, provide comparisons of overall sales reports as described above.
雅思听力提高推荐观看生活类肥皂剧
雅思听力考试过程中的十三个原则
雅思听力提高需要技巧和实力的结合
浅谈雅思听力技巧中的“读”和“猜”
四个实用的雅思听力词汇背诵方法
雅思听力图形标签题的三种分类
雅思听力中的高频地名总结
雅思听力选择题的审题方法指导
雅思听力答题的三大失分点总结
解答雅思听力Section 4的三个步骤
雅思听力考试需要遵循的原则与运用技巧
适合不同学生的雅思听力备考方案
提高雅思听说能力需注意的三个要点
雅思听力提高的难点在哪里
拿下雅思听力考试高分的6个策略
雅思听力:心理原因造成的“落差”需引以为戒
雅思听力观点题的答题方法
雅思听力考前一周要加强“边听边记”训练
解答雅思听力题目要有目的性
雅思听力Section4的应试技巧及常见话题介绍
雅思听力动物场景中的冷门知识点
雅思听力考试的四种替换原则
雅思听力小词分析:but
如何培养雅思听力中的"条件反射"?
雅思听力高分的4个解题步骤
雅思听力不同阶段的备考策略
如何提高雅思听力的基本能力
雅思听力反应速度慢需要对症下药
从教学和练习谈雅思听力的提高方法
备考初期如何提高雅思听力成绩
不限 |
英语教案 |
英语课件 |
英语试题 |
不限 |
不限 |
上册 |
下册 |
不限 |