17. The following appeared in an article in a consumer-products magazine.
Two of todays best-selling brands of full-strength prescription medication for the relief of excess stomach acid, Acid-Ease and Pepticaid, are now available in milder nonprescription forms. Doctors have written 76 million more prescriptions for full-strength Acid-Ease than for full-strength Pepticaid. So people who need an effective but milder nonprescription medication for the relief of excess stomach acid should choose Acid-Ease.
Discuss how well reasoned... etc.
This ad recommends non-prescription Acid-Ease over non-prescription Pepticaid for relief of excess stomach acid. The only reason offered is that doctors have written 76 million more prescriptions for the full-strength prescription form of Acid-Ease than for full-strength Pepticaid. While this reason is relevant, and provides some grounds for preferring Acid-Ease over Pepticaid, it is insufficient as it stands because it depends on three unwarranted assumptions.
The first assumption is that the prescription form of Acid-Ease is more popular among doctors. But this might not be the case, even though doctors have written 76 million more prescriptions for Acid-Ease. Acid-Ease may have been available for several more years than Pepticaid; and in the years when both products were available, Pepticaid might have actually been prescribed more often than Acid-Ease.
The second assumption is that doctors prefer the prescription form of Acid-Ease for the reason that it is in fact more effective at relieving excess stomach acid. However, doctors may have preferred Acid-Ease for reasons other than its effectiveness. Perhaps Acid-Ease is produced by a larger, more familiar drug company or by one that distributes more free samples. For that matter, the medical community may have simply been mistaken in thinking that Acid-Ease was more effective. In short, the number of prescriptions by itself is not conclusive as to whether one product is actually better than another.
The third assumption is that the milder non-prescription forms of Acid-Ease and Pepticaid will be analogous to the full-strength prescription forms of each. But this might not be the case. Suppose for the moment that the greater effectiveness of prescription Acid-Ease has been established; even so, the non-prescription form might not measure up to non-prescription Pepticaid. This fact must be established independently.
In conclusion, this ad does not provide enough support for its recommending non-prescription Acid-Ease over non-prescription Pepticaid. To strengthen its argument, the promoter of Acid-Ease would have to show that the comparison between the number of prescriptions is based on the same time period; its effectiveness is the main reason more doctors have prescribed it, and the comparative effectiveness of the two non-prescription forms is analogous to that of the prescription forms.
雅思写作的三个必备常识
举例解析短语在雅思写作中用法
雅思作文:写作四大标准
雅思作文开头不再是难题
雅思写作句型模板(4):表示重要
创造语境方可提高雅思写作
雅思写作不可取的5种备考方法
雅思写作语法错误(7):时态
必杀秘笈突破雅思作文难关
利用背景句帮助雅思写作提高分数
举例介绍雅思写作失败的开篇
雅思写作句型模板(11):表示结论
雅思大作文话题解析:经济篇
雅思写作句型模板(5):表示措施
雅思写作考生易犯6大错误
详解雅思写作大作文的评分标准
雅思写作:揭秘雅思考官如何批写作
雅思写作句型模板(7):表示事实、现状
雅思写作语法错误(1):语序
雅思写作:遇到不会的单词
雅思写作常规句型介绍之定语从句
雅思写作语法错误(5):词性(主语,动名词)
雅思大作文话题解析:犯罪篇
雅思写作语法错误(3):固定搭配
雅思写作中,怎样使用“合适”的语言
雅思写作中国学生需注意的六大误区
提高雅思写作分数秘诀:背景句
如何走出雅思写作TASK2三步走中的常见误区
雅思写作句型模板(8):表示比较
谚语警句帮助提高雅思写作
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |