10、The following appeared in the editorial section of a local newspaper.
This past winter, 200 students from Waymarsh State College traveled to the state capitol building to protest against proposed cuts in funding for various state college programs. The other 12,000 Waymarsh students evidently werent so concerned about their education: they either stayed on campus or left for winter break. Since the group who did not protest is far more numerous, it is more representative of the states college students than are the protesters. Therefore the state legislature need not heed the appeals of the protesting students.
11、The following appeared in the editorial section of a local newspaper.
In the first four years that Montoya has served as mayor of the city of San Perdito, the population has decreased and the unemployment rate has increased. Two businesses have closed for each new business that has opened. Under varro, who served as mayor for four years before Montoya, the unemployment rate decreased and the population increased. Clearly, the residents of San Perdito would be best served if they voted Montoya out of office and reelected varro.
12、The following appeared as part of a promotional campaign to sell advertising space in the Daily Gazette to grocery stores in the Marston area.
Advertising the reduced price of selected grocery items in the Daily Gazette will help you increase your sales. Consider the results of a study conducted last month. Thirty sale items from a store in downtown Marston were advertised in the Gazette for four days. Each time one or more of the 30 items was purchased, clerks asked whether the shopper had read the ad. Two -thirds of the 200 shoppers asked answered in the affirmative. Furthermore, more than half the customers who answered in the affirmative spent over $100 at the store.
13、The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.
The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last years totals. Their success shows you how you can use radio advertising to make your business more profitable.
14、The following appeared as part of a newspaper editorial.
Two years ago Nova High School began to use interactive computer instruction in three academic subjects. The school dropout rate declined immediately, and last years graduates have reported some impressive achievements in college. In future budgets the school board should use a greater portion of the available funds to buy more computers, and all schools in the district should adopt interactive computer instruction throughout the curriculum.
10、地方性报纸的编者按:
过去的冬天里,200名学生从Waymarsh州立大学前往州府大楼抗议对各项州立大学项目基金进行削减的计划。另外12000名Waymarsh学生显然对他们的教育不太关心:他们或是留在学校里,或离开过寒假。由于不抗议的人群更大,他们比抗议人群更有资格代表州立大学学生。所以州立法会不必理会抗议者。
11、地方性报纸的编者按:
在Montoya当San Perdito市长的头4年里,人口下降而失业率上升。每当一个新企业开业,就有两个旧的关门。而在Montoya之前varro当市长的4年里,失业率下降人口增长。很明显,San Perdito的居民重新选举varro而非Montoya会得到更好的服务。
12、在把Gazette日报的广告版向Marston地区的蔬菜商销售的计划:
在Gazette日报宣传特价菜会帮助你提高销售额。考虑上月的一个研究的结果。Marston中心区的一个商店的30种特价菜在Gazette做了4天广告。每当有特价菜被卖出,职员就问顾客是否读过广告。200顾客中的2/3回答是肯定的。而且,持肯定回答的顾客中有超过一半的人在店里的消费超过100美元。
13、将本地电台的广告时间卖给本地企业的计划:
Cumquat咖啡店今年开始在我们电台做广告,并很高兴的看到它的业务比去年全年增长10%。他们的成功向您展示了您如何能够利用电台广告使您的企业获利更多。
14、报纸社论:
两年前Nova高中开始在3个科学科目中使用互动计算机指导。学校的退学率立刻下降,而且去年的毕业生在大学取得了一些很不错的成绩。在未来的预算中,校董事会应该在能得到的资金中拨出更大的一块用来购买更多的计算机。而且这一区的所有学校都应该在课程中采用互动计算机指导。
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