34、The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.The Easy Credit Company would gain an advantage over competing credit card services if we were to donatea portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.
38、The following appeared in the editorial section of a campus newspaper.
Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.
39、The following appeared in an Avia Airlines departmental memorandum.
On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our baggage-handling procedures. This means that although some 1 percent of our passengers were unhappy with those procedures, the overwhelming majority were quite satisfied with them; thus it would appear that a review of the procedures is not important to our goal of maintaining or increasing the number of Avias passengers.
40、The following appeared as part of an article in a weekly newsmagazine.
The country of Sacchar can best solve its current trade deficit problem by lowering the price of sugar, its primary export. Such an action would make Sacchar better able to compete for markets with other sugar-exporting countries. The sale of Sacchars sugar abroad would increase, and this increase would substantially reduce Sacchars trade deficit.
43、The following appeared in an article in the health section of a newspaper.
There is a common misconception that university hospitals are better than community or private hospitals. This notion is unfounded, however: the university hospitals in our region employ 15 percent fewer doctors, have a 20 percent lower success rate in treating patients, make far less overall profit, and pay their medical staff considerably less than do private hospitals. Furthermore, many doctors at university hospitals typically divide their time among teaching, conducting research, and treating patients. From this it seems clear that the quality of care at university hospitals is lower than that at other kinds of hospitals.
34、Easy信贷公司的一个经营主管向董事长提交的一份计划:
如果我们将信用卡所得的利润中的一部分捐给一个知名的环保组织换取在我们的信用卡上使用他们的标识的权利,Easy信贷公司将在信用卡服务的竞争中得到很大好处。由于最近的民调显示,很多人都关心环境问题,这一计划将吸引新顾客,提高现有顾客的使用量,并使我们得到比最低利润率要高的利润率。
38、校园报纸的社论:
因为校园住宅的使用率在过去的学年中下降了,住宅收入也下降了。为了解决这个问题,校园住宅办公室应该减少可使用的住宅单元,从而增加使用率。同样的,为了不让学生选择住在校外,住宅办公室应该降低租金来扩大需求。
39、Avia航空的部门备忘录:
平均地,去年乘坐Avia的1000个乘客中有9个针对我们的行李处理流程写了投诉信。这说明虽然有大约1%的乘客对这一流程表示不满,乘客的主体对它还是满意的。所以对流程的重新审查对我们要保持和提高Avia的乘客数这一目标不是很重要的。
40、一份周刊上的文章:
Sacchar国解决其赤字的最好方法是降低其主要出口物糖的价格。这一举动将使Sacchar与其他糖出口国更好的竞争。Sacchar出口的糖将会增加,这一增长将实在地降低Sacchar的贸易赤字。
43、报纸的健康板块上的文章:
有一种普遍的错误观念认为大学医院比社区或私人医院更好。这个想法是无根据的,我们地区的大学医院较之私人医院,少雇15%的医生,对患者的治愈率要低20%,总体利润要小得多,给一户员工的待遇比私人医院低很多。而且,很多大学医院的医生将他们的时间分为教学,直到研究和看病几部分。从此可明显看出大学医院的服务质量比其他医院低。
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