44、The following is part of a business plan created by the management of the Megamart grocery store.
Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customers main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.
46、The following appeared in a memorandum from the directors of a security and safety consulting service.
Our research indicates that over the past six years no incidents of employee theft have been reported within ten of the companies that have been our clients. In analyzing the security practices of these ten companies, we have further learned that each of them requires its employees to wear photo identification badges while at work. In t he future, therefore, we should recommend the use of such identification badges to all of our clients.
47、The following appeared as part of an article in the business section of a local newspaper.
The owners of the Cumquat Caf evidently made a good business decision in moving to a new location, as can be seen from the fact that the Caf will soon celebrate its second anniversary there. Moreover, it appears that businesses are not likely to succeed at the old location: since the Cafs move, three different businesses a tanning salon, an antique emporium, and a pet grooming shop have occupied its former spot.
52、The following editorial appeared in the Elm City paper.
The construction last year of a shopping mall in downtown Oak City was a mistake. Since the mall has opened, a number of local businesses have closed, and the downtown area suffers from an acute parking shortage, and arrests for crime and vagrancy have increased in the nearby Oak City Park. Elm City should pay attention to the example of the Oak City mall and deny the application to build a shopping mall in Elm City.
55、The following appeared in an Excelsior Company memorandum.
The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand.
44、Megamart杂货店的管理层的商务计划:
由于我们在杂货店内加了药剂部分,今年我们的总体销售额增加了20%。显然,顾客主要关注的是一次性购物的便利性。在今后两年内提高我们的利润的最佳方法是增加一个成衣部门和一个汽车配件和维修商店。我们同时也应该在最后的纪念中继续增加新的部门和服务,比如餐馆,园艺商店。成为本地唯一的提供如此广泛服务的商店将给我们带来超越其他商店的竞争优势。
46、安全保险服务经理的备忘录:
我们的研究指出,过去的6年中作为我们客户的10家公司没有被报道出有任何事故或员工盗窃行为。分析这10家公司的安全经验,我们了解到他们每家公司都要求员工工作时佩戴有照片的身份证章。因此,未来我们将把这种身份证章推荐给我们所有的顾客。
47、地方报纸的商业版:
Cumquat咖啡店的拥有者最近做出了一个出色的商业决定:搬迁到新地址。从事实可见,咖啡店会很快在那里庆祝它的两周年店庆。而且这项业务看来在原址上不能获得成功。因为咖啡店搬迁后,3家不同的商家:一个日光浴沙龙,一个古董店,一个宠物婚嫁店就占据了它原来的地址。
52、Elm城的报纸上的社论:
去年在橡树城市中心修建购物中心是个错误。由于中心开业,大量的本地企业倒闭了。而且市中心受到严重缺乏停车位的困扰。在附近的橡树城公园拘捕的罪犯和流浪汉也增加了。榆树城应该注意橡树城购物中心的例子并防止在榆树城建立购物中心。
55、精工公司的备忘录:
精工公司计划引入它自己的咖啡品牌。因为咖啡是一种昂贵的食品,而且已经有很多知名的咖啡品牌了,所以精工公司获得顾客的最好方法是做最主要的咖啡公司---高手公司在其系列产品中加入它的最新品牌的时候所作的事情:通过派发免费样品,降价和优惠券制造新品牌的暂时的销售高潮。
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