112、The following appeared in a memo to the Saluda town council from the towns business manager.
Research indicates that those who exercise regularly are hospitalized less than half as often as those who dont exercise. By providing a well-equipped gym for Saludas municipal employees, we should be able to reduce the cost of our group health insurance coverage by approximately 50% and thereby achieve a balanced town budget.
120、The following appeared in a corporate planning memorandum for a company that develops amusement parks.
Because travel from our country to foreign countries has increased dramatically in recent years, our next project should be a World Tour theme park with replicas of famous foreign buildings, rides that have international themes, and refreshment stands serving only foods from the country represented by the nearest ride. The best location would be near our capital city, which has large percentages of international residents and of children under the age of 16. Given the advantages of this sit e and the growing interest in foreign countries, the World Tour theme park should be as successful as our Space Travel theme park, where attendance has increased tenfold over the past decade.
123、The following appeared in a letter to the editor of a River City newspaper.
The Clio Development Groups plan for a multilevel parking garage on Dock Street should be approved in order to strengthen the economy of the surrounding area. Although most of the buildings on the block would have to be demolished, they are among the oldest in the city and thus of little current economic value. Those who oppose the project should realize that historic preservation cannot be the only consideration: even Athens or Jerusalem will knock down old buildings to put up new ones that improve the local economy.
124、The following appeared in a memorandum from the owner of Carlos Clothing to the staff.
Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depots owners have apparently become wealthy enough to retire, profits at Carlos Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.
125、The following appeared as part of the business plan of the Capital Idea investment firm.
Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who ivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.
110、Frostbite国家银行的借贷部门的备忘录:我们不应该批准那个希望开一家KK冰激凌连锁店的特许店的本地团体的借贷请求。Frostbite以其寒冷的冬天而闻名,而冷天气意味着冰激凌的销售不利。比如,虽然Frostbite是个有10000人的镇子,它却只有一家冰激凌店Frigid Cow。尽管缺乏竞争,Frigid Cow的净收入去年冬天下降了10%。
112、Saluda镇的商业管理者给镇议会的备忘录:
研究显示有规律地锻炼的人生病的概率比不运动的人要小一半。通过给Saluda的市政雇员提供一个设备良好的体育馆,我们应该可以大约减少50%的健康保险支出并得到平衡的镇预算。
120、修建休闲公园的公司的董事会计划备忘录:
因为我国到其他国家的交通在近几年显著增加,我们的下一个目标应该是世界之旅主题公园,公园有各国著名建筑的复制品,有国际主题的旅行,点心摊位只提供离得最近的那个旅行方式所代表的国家的食物。最好的地点是靠近首都附近,那里有大量的国际居民和16岁以下的小孩。有了这个便利的地点和对国外兴趣的增长,世界交通主题公园将会和我们的参观者增长10倍的太空旅行主题公园一样成功。
123、给River城的报纸编辑的一封信:
Clio发展商在Dock街修建多层停车场的计划应该被批准以便加强附近地区的经济。虽然这个街区的大多数建筑将被摧毁,但他们是这个城市最老的建筑因此现在没有多少经济价值了。那些反对这个项目的人应该认识到保护历史不能是唯一的考虑,甚至雅典和耶路撒冷也会拆除旧建筑来盖新建筑以促进本地经济。
124、Carlos服饰老板给员工的备忘录:
由于Disc Depot,相邻街区的音像店从去年开始新的电台广告,它的业务显著增长,从商店人流量的大量增加就可以看出。当Disc Depot的老板显然已经足够富有可以退休时,Carlos服饰的利润3年来一直停滞不变。为了促进我们的销售和利润,我们应该像Disc Depot一样从报纸广告转向经常的电台广告。
125、Capital Idea投资公司的商业计划:
在Park Hill区的Thespian剧院,Pizzazz比萨,Niblick高尔夫俱乐部在过去2年都有业务增长。因此Capital Idea应该投资Poxy剧场,Slic-o比萨和Divot高尔夫俱乐部这3家新的Irongate区的企业。为使他们达到条件,我们应该要求他们参加特殊的项目:任何顾客在其中两家消费将在第三家得到折扣。通过刺激顾客在所有3家店消费,我们将增进每一家的利润,从而使我们的回报最大化。
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