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Sample Essay 3:
Based on an expected increase in the number of middle-aged people during the next decade, the author predicts that retail sales at department stores will increase significantly over the next ten years. To bolster this prediction, the author cites statistics showing that middle-aged people devote a much higher percentage of their retail expenditure to department-store services and products than younger consumers do. Since the number of middle-aged consumers is on the rise and since they spend more than younger people on department-store goods and services, the author further recommends that department stores begin to adjust their inventories to capitalize on this trend. Specifically, it is recommended that department stores increase their inventory of products aimed at middle-aged consumers and decrease their inventory, of products aimed at younger consumers. This argument is problematic for two reasons.
First, an increase in the number of middle-aged people does not necessarily portend an overall increase in department-store sales. It does so only on the assumption that other population groups will remain relatively constant. For example, if the expected increase in the number of middle-aged people is offset by an equally significant decrease in the number of younger people, there will be little or no net gain in sales.
Second, in recommending that department stores replace products intended to attract younger consumers with products more suitable to middle-aged consumers, the author assumes that the number of younger consumers will not also increase. Since a sizable increase in the population of younger consumers could conceivably offset the difference in the retail expenditure patterns of younger and middle-aged consumers, it would be unwise to make the recommended inventory adjustment tacking evidence to support this assumption.
In conclusion, this argument is unacceptable. To strengthen the argument the author would have to provide evidence that the population of younger consumers will remain relatively constant over the next decade. 10.
The conclusion in this argument is that the state legislature need not consider the views of protesting students. To support this conclusion, the author points out that only 200 of the 12,000 students traveled to the state capitol to voice their concerns about proposed cuts in college programs. Since the remaining students did not take part in this protest, the author concludes they are not interested in this issue. The reasoning in this argument is flawed for two reasons.
First, the author assumes that because only one-tenth of the students took part in the protest, these students views are unrepresentative of the entire student body. This assumption is unwarranted. If it turns out, for example, that the protesting students were randomly selected from the entire student body, their views would reflect the views of the entire college. Without information regarding the way in which the protesting students were selected, it is presumptuous to conclude that their opinions fail to reflect the opinions of their colleagues.
Second, the author cites the fact that the remaining 12,000 students stayed on campus or left for winter break as evidence that they are not concerned about their education. One obvious rejoinder to this line of reasoning is that the students who did not participate did so when they that their concerns would be expressed by the protesting students. In any case, the author has failed to demonstrate a logical connection between the students alleged lack of concern and the fact that they either stayed on campus or left for winter break. Without this connection, the conclusion reached by the author that the remaining 12,000 students are not concerned about their education is unacceptable.
As it stands, the argument is not well reasoned. To make it logically acceptable, the author would have to demonstrate that the protesting students had some characteristic in common that biases their views, thereby nullifying their protest as representative of the entire college.
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