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50. The following appeared as part of a business plan recommended by the new manager of a musical rock group called Zapped.
To succeed financially, Zapped needs greater name recognition. It should therefore diversify its commercial enterprises. The rock group Zonked plays the same type of music that Zapped plays, but it is much better known than Zapped because in addition to its concert tours and four albums, Zonked has a series of posters, a line of clothing and accessories, and a contract with a major advertising agency to endorse a number of different products.
Discuss how well reasoned... etc.
The new manager of the rock group Zapped believes that name recognition is the key to attaining financial success for the group. To increase name recognition the manager recommends that Zapped diversify its commercial enterprises. The grounds for this recommendation is an analogy with Zonked, a much better-known rock group that plays the same kind of music as Zapped. According to the manager, the main reason Zonked is better known than Zapped is that Zonked participates in several promotional enterprises in addition to concerts and albums. The managers recommendation is questionable for two reasons.
In the first place, the author assumes that the only relevant difference between Zapped and Zonked is that Zonked has greater name recognition than Zapped. If this were the case, the managers recommendation would be apt. However, the fact that the two rock groups play the same kind of music leaves open the question of whether their performance of this music is comparable. If Zonkeds performance is sufficiently better than Zappeds, this could go a long way toward explaining why Zonked is much better known.
In the second place, the author assumes that name recognition is all that is required for financial success. While name recognition is an important element in determining the success or failure of any enterprise, it is hardly the only element required. Other factors are equally important. In the case of rock bands, factors such as musical talent, showmanship, and repertoire play a significant role in determining the financial success of the group. If Zonked is superior to Zapped in these areas, this difference could account for Zonkeds financial success.
In conclusion, the managers argument is unconvincing. To strengthen the argument the author would have to show that Zapped and Zonked are alike in all relevant ways except name recognition.
小编提醒:考生们可在日常生活中多读范文,多练笔,培养出好的语感和逻辑,这样才能在考试中写出优秀的作文。
英语语法:人称代词的用法
英语语法:零冠词的用法
冠词用法的速记口诀
一般现在时语法知识
英语语法:指示代词
英语语法:关系代词
英语语法:anyone/any one;no one/none;every/each的区别
英语语法:both, either, neither, all, any, none的区别
英语语法:并列人称代词的排列顺序
英语语法:数词的应用
宾语从句速记语法口诀
few, little, a few, a little的区别
过去将来时的语法知识
英语语法:every , no, all, both, neither, nor的区别
一般将来时语法应用知识
中考英语选择填空得分要点:注意特殊的语法现象
现在进行时语法知识要点
接不定式作宾语的动词速记口诀
英语语法:代词比较辩异 one,that 和it
接动名词作宾语的动词速记口诀
反意疑问句语法速记口诀
英语语法:物主代词
不定式作宾语补足语速记语法口诀
一般现在时的语法应用
相互代词的用法
一般过去时的语法知识
过去进行时的语法知识
名词所有格的语法速记口诀
英语语法:疑问代词
一般过去时的语法知识要点
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