The use of heat pumps has been held back largely by skepticism about advertisers claims that heat pumps can provide as many as two units of thermal energy for each unit of electrical energy used, thus apparently contradicting the principle of energy conservation.
6. If the authors assessment of the use of heat pumps is correct, which of the following best expresses the lesson that advertisers should learn from this case?
Do not make exaggerated claims about the products you are trying to promote.
Focus your advertising campaign on vague analogies and veiled implications instead of on facts.
Do not use facts in your advertising that will strain the prospective clients ability to believe.
Do not assume in your advertising that the prospective clients know even the most elementary scientific principles.
Concentrate your advertising firmly on financially relevant issues such as price discounts and efficiency of operation.
答案:C
2016高考英语(浙江专用)二轮复习课件:第2部分 专题5 书面表达
2016届高考英语二轮复习单元能力检测:必修1 Module2 My New Teachers(外研版)
2016届高考英语二轮复习单元能力检测:必修5 Module3 Adventure in Literature and the Cinema(外研版)
2016届高考英语二轮复习题组训练:语法专练 特殊句式(外研版)
2016高考英语(浙江专用)二轮复习课件:第2部分 专题2 第4讲 主旨大意题
2016届高考英语二轮复习单元能力检测:必修3 Module2 Developing and Developed Countries(外研版)
2016高考英语(浙江专用)二轮复习课件:第1部分 专题11 特殊句式
2016届高考英语二轮复习题组训练:语法专练 名词和冠词(外研版)
2016高考英语(浙江专用)二轮复习课件:第1部分 专题2 代词和介词
Rubbing along?
2016届高考英语二轮复习单元能力检测:必修5 Module4 Carnival(外研版)
2016届高考英语二轮复习单元能力检测:必修4 Module5 A Trip Along the Three Gorges(外研版)
2016届高考英语二轮复习冲刺演练:第14练 完形填空+阅读理解+短文改错(江苏专用)
2016届高考英语二轮复习单元能力检测:必修3 Module6 Old and New(外研版)
2016届高考英语二轮复习单元能力检测:必修4 Module6 Unexplained Mysteries of the Natural World(外研版)
2016届高考英语二轮复习单元能力检测:必修1 Module5 A Lesson in a Lab(外研版)
2016高考英语(浙江专用)二轮复习课件:第1部分 专题6 非谓语动词
2016高考英语(浙江专用)二轮复习课件:第1部分 专题12 情景交集
2016届高考英语二轮复习单元能力检测:必修1 Module6 The Internet and Telecommunications(外研版)
2016届高考英语二轮复习单元能力检测:必修3 Module3 The Violence of Nature(外研版)
2016届高考英语二轮复习单元能力检测:必修2 Module5 Newspapers and Magazines(外研版)
2016届高考英语二轮复习单元能力检测:必修1 Module1 My First Day at Senior High(外研版)
2016届高考英语二轮复习单元能力检测:必修1 Module4 A Social Survey—My Neighbourhood(外研版)
2016高考英语(浙江专用)二轮复习课件:第1部分 专题10 并列句和状语从句
2016高考英语(浙江专用)二轮复习课件:第2部分 专题4 短文改错
2016届高考英语二轮复习题组训练:语法专练 形容词和副词(外研版)
2016高考英语(浙江专用)二轮复习课件:第1部分 专题1 名词和冠词
2016届高考英语二轮复习单元能力检测:必修2 Module4 Fine Arts—Western,Chinese and Pop Arts(外研版)
2016届高考英语二轮复习单元能力检测:必修5 Module1 British and American English(外研版)
2016高考英语(浙江专用)二轮复习课件:第1部分 专题7 情态动词和虚拟语气
| 不限 |
| 英语教案 |
| 英语课件 |
| 英语试题 |
| 不限 |
| 不限 |
| 上册 |
| 下册 |
| 不限 |