The use of heat pumps has been held back largely by skepticism about advertisers claims that heat pumps can provide as many as two units of thermal energy for each unit of electrical energy used, thus apparently contradicting the principle of energy conservation.
6. If the authors assessment of the use of heat pumps is correct, which of the following best expresses the lesson that advertisers should learn from this case?
Do not make exaggerated claims about the products you are trying to promote.
Focus your advertising campaign on vague analogies and veiled implications instead of on facts.
Do not use facts in your advertising that will strain the prospective clients ability to believe.
Do not assume in your advertising that the prospective clients know even the most elementary scientific principles.
Concentrate your advertising firmly on financially relevant issues such as price discounts and efficiency of operation.
答案:C
小学一年级英语单词分类记忆:交通篇
少儿英语单词学习:花园
少儿英语单词学习:浴室
少儿英语单词学习:后院
少儿英语单词学习:活动
小学一年级英语单词 Unit 4
少儿英语单词学习:手
少儿英语单词学习:点心
英语词汇学习(关于水果、蔬菜)
少儿英语单词学习:餐厅
少儿英语单词学习:车库
小学一年级英语单词分类记忆:数字篇
少儿英语单词学习:糖果店
少儿英语单词学习:家庭
小学一年级英语单词 Unit 6
小学一年级英语单词分类汇总
小学一年级英语单词分类记忆:颜色篇
少儿英语单词学习:生日
小学一年级英语上册单词汇总(人教新起点版)
少儿英语单词学习:海滩
少儿英语单词学习:万圣节
少儿英语单词学习:早餐
少儿英语单词学习:外貌
少儿英语单词学习:萝卜和黄瓜
少儿英语单词学习:基本形状
少儿英语单词学习:秋天
少儿英语单词学习:杂货店
少儿英语单词学习:眼睛
小学一年级英语单词 Unit 3
少儿英语单词学习:感觉
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